You will never call this part of the city fashion.
But on Venice Avenue in March, the necessities of life in Vista are sex, death, food and jeans.
The extension between the great landscape and the Lincoln Boulevard is roughly the classic commercial L. A.
: Monotonous and charming, its optimistic start-up energy broke out, alternating with the dilapidated and dying enterprises.
When driving, everything passed vaguely.
When walking, the people nearby came alive.
A new clothing store called "Anonymous line", The Daily mannequin appears on the sidewalk like a soldier, forcing pedestrians to consider goods.
Mexican deli in Gallegos, a respectable family dinner shop
Moved here from Santa Monica a few years ago. (
The loss of Santa Monica was the harvest of Vista in March.
Never happened. )
A block away, a sparkling pink coffin opened to attract customers into the California coffin company.
Then there is Freddy and Eddie, sandwiched between parley and the Global coach, a used car market.
Freddy and Eddie are small, mysterious storefronts that are easy to miss.
This is designed.
Its brick facade has two front doors and two floor-to-ceiling windows.
There are always curtains in the windows and the doors are always locked.
"Freddy and Eddie," said the sign on the roof.
"Where couples can come.
The grammar immediately raised doubts.
The logo is a pair of cartoon characters with pig nose.
The man Freddy is laughing.
Eddie, that woman, looks a little confused.
Soaring above them is Martha Stewart's new show, Martha--Unsifted.
"Somehow, thinking of the bad, bad family life days in the United States is as looming as the masters of Fred and Eddie, it's so delicious.
Because Freddy and Eddie are sex goods stores. For couples.
The owner, Ian Denchasy (Freddy)
His wife Alicia. Eddy)
Their mission is to improve marriage in the United States.
They explained that they have been together for 17 years and they want your marriage to be as full as theirs: "I mean, look at her," said Ian, grab Alicia, pull her on his leg.
"She's so sexy!
"Denchasys and any other 40-other than their screaming sexual desire-
A 6-year-old working parentyear-old son.
"We are very enthusiastic," Ian said . "
"I have no tattoos and no piercings on me.
"The family lives behind a white fence on a quiet tree-lined street near their store.
Ian and Alicia like to cook and they like to have fun.
They like this. . .
Well, reflect their passion when they first met.
In fact, the fear of losing passion is how their business started, and how Denchasys left their comfortable job as a computer lecturer at a local primary school (him)
Legal assistant at a local law firmher)
And become a supporter of crazy sex for married people.
Earlier this year, they opened a small sex shop around the corner.
At first, the elderly woman who visited coiffres de Paree next door was defamed, said Danny herndez, who has been running a beauty shop with his sister for 50 years.
"They can't believe it," says herndez.
"I was surprised by the business there.
But I told them, 'This is how it is now.
It's just an issue of The Times.
"Denchasys was also surprised.
This unexpected shift in their lives stems from a play about 1/2 years ago when their son Kealii was toddler.
Alicia is working.
Ian found himself with their children.
Ian said: "Women are sometimes stupid when they have a male audience and they start asking me all these questions.
"Any parent can tell how the conversation unfolds: Ian is frustrated because of his post
The baby went through a dive for sex.
Mom thinks he sounds active.
At least compared to them)
More importantly, they are tired of physical intimacy anyway.
Ian was hit hard by the conversation.
He is not only worried that his wife may be as pessimistic about sex as any other mother;
As he said, he's "out-of-my-
Trauma to the mind
He wants to know, does Alicia feel the same way as these moms? In a word, yes.
"I had my first child and made sure everything was perfect, which left me very overwhelmed," Alicia said . ".
"Our relationship has been put on hold.
Ian is immersed in the world of women's magazines.
The magazine suggests patience;
He wears thin.
"To be honest, it sounds really scary," Ian said, "but I asked the question: Is this the rest of our marriage?
Alicia was startled.
"I think, 'Oh, of course. I'm sorry.
Let's solve this problem.
"Ian suggested they build a sex trading website for their own entertainment.
They will call it Freddie and Eddie.
His favorite character in the movie used car).
They review the video and try products that are designed to improve their sex life, which is fair to them.
"Then," Ian said, "people start to find the way to the site, they are online
Send us an email and I will think, who are you?
They will say, we are on the same boat as you.
We like your review very much, where can we get it?
So, an enterprise was born.
Denchasys earn more than when they pay, offering sex toys and product reviews to hungry people.
They spend six hours a day in the store, filling out orders on the site, and the site only sells products they have commented on in popular but direct language.
On weekends, they book up to five couples per day for private appointments.
The store was designed to be as unthreatening as possible with four rooms, including a comfortable living room with sofas, TVs and many books on sex.
"We put a TV here because our kids love cartoon networks," Ian said . ".
There is a "toy room" next to it with all the products you imagine, many of which are "dishwasher safe ".
"There are several stripping tower poles for easy storage.
There was a bed in the other room with some more quirky equipment.
Everything is for display, not for use.
Alicia said: "The doors are closed, so if you don't feel comfortable looking at these things, you don't have to look at them.
"It now seems that the media moment for the couple has arrived. On Oct.
6. they will launch an advertising column in Los Angeles, "behind our white fence"A.
Best of Los Angeles Weekly.
It will serve as the opening of the publication adult --
L said that the theme advertising sectionA.
Paul Sanchez, the weekly account manager who recruited the couple.
"We want to unveil the mystery of such a huge industry in California," Sanchez said . ".
"There are a lot of people who buy and use these products and don't know which way to turn.
These products are not simple 7-
Giant Tattoo with bald feet with piercings and bodice.
This is not a terrible thing.
The Discovery Canada program, sex archives, features a video of sexual satisfaction featuring Denchasys.
The TV show "blind date" filmed the first meeting of several couples in the store.
Perhaps the strongest sign of Denchasys arriving, Ian said, they recently rejected the emergence of online programming because they were wary of being wrongly described as "walking dead people.
"Abnormal, never.
Yes. go along the driveway.
* This is the first part of a new feature that will see smaller but clear textures in the metropolis.