Startups seeking to introduce new products to consumers have been a stable theme for the rise of online shopping. Now so-
The so-called exploration commercial company is in a new market: sex toys.
Logic is easy to see.
Brick of incomeand-
According to research firm IBISWorld, mortar stores specializing in sex products were worth about $0. 61 billion in 2013.
Sex toys can be found everywhere in mainstream internet retailers such as Amazon. com—
For shoppers who know what they are looking.
Those who need more coaches and dare not walk into the store may be attracted to a service like Boink Boutique, which sends subscribers a box of pre-selected sex toys, lubricants, and other adult supplies per month. The shy-
Curious may also be interested in AHAnoir, AHAlife's new website.
Founded by Shauna Mei, a former Goldman Sachs analyst, AHAlife sent advice to members on boutiques, including bold's choice of clothing, cosmetics and furniture
Including Donna Karan, Daniel Brud and Wendy Murdoch.
The company has raised about $21 million in funding, more than a million members registered to shop on the site or to receive e-commerce services
Mail about new products.
In 2011, Mei from China tapped the potential of the adult toy market for the first time.
She is looking for a product linked to the Chinese New Year and decides to buy a Jimmyjane vibrator called rabbit to honor --what else? —
Dawn of the year of the Rabbit.
The product sold well and Mei decided to add a section on AHAlife for adult products, including sex aids and underwear.
May won't say what ahliff's revenue is, but further expansion to the risque program through ahhanoui could give it a boost.
"We want people
Quality brands from all over the world and combine them with content, "said Mei.
"This is the story behind the product and how to use it.
If you want to explore bondage, for example, here is the lifestyle you need to try.
"It means adding a Dominic and postpartum Sexology specialist to Mei's curator's stable and offering items including underwear, vibrators, and leather sheets, there are some worse products than this.
Mei saw a market in introducing taboos to new customers.
"We want to focus on sexual enlightenment," she said . "
"Too many people are ashamed to understand a vital part of their lives.