As a product designer, Janet Lieberman often finds defects in everyday tech equipment.
This is especially the case when it comes to vibrators and she will spend hours shopping on Amazon.
"I always buy cheap vibrators and the drawer by my bed is their graveyard," she said . "
Lieberman, 31, lives in Brooklyn and studies mechanical engineering at MIT.
"You can replace the batteries but they will still stop working.
"On her boyfriend's birthday, she spent a lot of money on an expensive vibrator, but soon passed away and she had an aha moment.
"I realized I needed a well-
"Designed sex toys," she said . ".
"There is no truly trustworthy brand, and that's what we have to do.
"In 2014, she met Alexandra Finn, her business partner, through the social networking app Meetup, and the two started to make a vibrator that was not only well-made, but specifically for couples, women in particular do it.
"I was in my grandmother's pool at the time . "Fine, 29, said.
She said she had just graduated from Columbia University, where she received a master's degree in clinical psychology, "with a focus on marriage counseling and sexual therapy ".
After dozens of prototypes they came up with their design: an egg
Shape vibrator made of medical equipment
Grade silicone that is connected to the woman's inner domain through the wings.
Not only can the device be operated manually-
For free, it is also designed in a way that does not interfere with the intimate relationship of the couple.
"We want to stimulate women with something that is not notable so you can look into your partner's eyes," Ms. Fine said.
They called the device Eva, and after raising $575,000 for Indiegogo in 2014, they went public in early 2015.
So far, they have sold more than 65,000 units for $105.
Eva, produced by a company called Dame Products, is one of the most recent emerging Products that have made feminism part of its marketing.
Like "period-
Proof "underwear brand Thule, Telegramwomen identity.
"Our mission is to design it.
"Design sex toys, enhance intimacy, and openly enhance the sexual experience of women," the company's website wrote . ".
Through Dame's Instagram account, this message is amplified with a post filled with pink neon lights that says "my body, my business ".
The founder's jargon was also deleted.
"Our mission is to close the happiness gap . "
During a recent visit to the company's office in Green Point, Brooklyn.
"We want to fight any inequality between gender, but especially in terms of sex.
We want women to have their own sexual pleasure.
Kristina Monllos, a reporter from Adweek, who reports on marketing innovation and consumer trends, said Eva and Thule have attracted millennial consumers who want to be ethical and social --
Products developed for their generation.
"Young people of different genders are creating brands that meet and express their political ideals . "Monllos said.
"What we're seeing now is the version of this Millennials, which is a very stylized aesthetic, plus these feminists, Pro. women ideals. ”Ms.
Ms. Lieberman and
Fine hopes that the vibrators designed by them will help the sex toys get rid of some richer connotations.
"We are in a very strange space between gag gifts, pornography, medical equipment, health and health equipment, and technology equipment," Ms. Lieberman said.
"We want to change that.