Barbie may lose her crown as the Queen of the doll.
Toy maker Mattel announced on Thursday that global sales of Barbie in the third quarter fell 21 percentage points compared to the same period last year.
From the Double Quarter, sharp decline
Decline-sales in the 1st quarter fell 2nd from the same period last year, and sales in the quarter fell.
Barbie is now 55 years old and has been bad for her for the past few years.
Over the past two years, the toy's share of the global toy market has fallen by 2011.
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There is no doubt that sales have declined in recent years, but it is difficult to quantify exactly how much.
At 2008, Mattel gave it (
Fuzzy, maybe round. up figure)
Three Barbie dolls are sold every second, with an estimated 94.
5 m dolls are sold every year.
Today, their website claims to have a Barbie doll for sale every three seconds, estimated at 10.
5 m per year.
This is a huge drop. even if 10.
5 m is still a considerable number of Barbie dolls in circulation.
But is it true about Barbie's popular urban myth?
There are more Barbie dolls than Americans: according to the latest census, 317 people in the United States are fake.
At the same time, the US toy market accounts for about 25 of the global toy market.
Even if we peak the number of Barbie dolls we sell each year (Estimated 94. 5m worldwide)
That will be 23. 6m in the US.
It takes more than 13 years for Barbie to sell to match the number of people.
Buyers of Barbie dolls seem unlikely to be interested in their dolls.
The number of Barbies in the world that can fly around the Earth: Really, the world is 24,900 miles (40,075km)
The circumference of Barbie is 11. 5 inches (29. 21cm)tall.
So you need 13.
Barbie in 7 metres-to-
The end of traveling around the world.
Back to three-Barbies-per-
Second, from the number of Barbie dolls sold in the year, it could be more than six times.
Today, you need to put in sales for the second year to get a full cycle.
But most people have to keep dolls for at least a year, so it seems like a viable reality.
Congratulate Barbie. you can travel around the world.
The popularity of Barbie may have declined recently, but compared to the 300,000 sold in 1959, the first year of Barbie's life, Barbie has a long way to go.
At that time, Barbie was considered shocking because of its adult physique-at that time, most dolls looked like angel babies.
Ruth Handler, the creator of Barbie, said in 1977 interview with The New York Times: "Every little girl needs a doll to show her dreams for the future.
"If she's going to play the look of 16 or 17 years old, it's a bit silly to play with a doll with a flat chest.
So I gave it beautiful breasts.
According to Barbie historians, Handler's inspiration comes from a German doll called Lilli-which sells on the adult male market, including the label line "Li is always cautious, whether naked or naked.
Lili's clothes include sexy pajamas, which are basically seen as dolls.
Sex toys for the 1950 s
German doll Bild Lilli is a source of inspiration for Barbie, but 55 years later, Barbie got rid of her shabby origins and is now the world's favorite firm doll for girls.
There is no doubt that sales of Barbie dolls are falling as the number of dolls on the market has increased slightly and technology
Smart kids prefer high. tech toys.
So far, Barbie has not adapted well to these changes.
At 2010, the FBI warned of a new Barbie doll built in
Pedophile can use a camera to photograph child pornography.
However, the popularity of this doll has been declining and it has always returned successfully.
Barbie may face a mid-term
But there is no doubt that she will survive.