Ofcom's investigation of ITV This Morning has begun because the show had a "beginner's bondage" session last month.
Suggestions were made for sex toys, whips, vibrators and nipple clamps, while half
Nude models were seen playing in the background bed.
"Bondage" has received attention for the upcoming "gray movie 50 degrees" and the approaching Valentine's Day.
Hosts Paul Schofield and Christine Bleakley started the show after 10.
At 30 in the morning of February 3, many children were able to watch the game.
Ofcom has received complaints from more than 120 viewers who are investigating whether the show has violated content standards.
Master slave class?
Of course, it's not shocking to show me ropesSex on breakfast TV.
For Valentine's Day, we are a country that is eager for small restraints and this is the perfect answer and you think your mother is annoying. . .
A spokesman for Ofcom said: "Ofcom has begun to investigate whether the project on" beginner's bondage "is suitable for airing before the watershed . ".
On the show, sex expert Annabel Knight spoke with host Philip Scofield and his colleagues
Host Christine Blakley tells a series of sex toys-
Includes eye mask, feather "tick" and vibrating "body stick ".
When he warned the "sensitive" audience in advance about the part of the tie, Scofield looked awkward and said: "It will do a good job.
The program then reinforced the gear with the "intermediate" and "advanced" sections, including the whip, vibrator and nipple clip.
Blakley giggled and muttered as she was handed a pair of nipple clips: "I'll try it again later.
Dozens of viewers protested on Twitter this morning.
Ami Eltis said: "So sky blocks adult content by default so kids don't access it, but @ itv can be bound at 11 this morning.
45 in the morning.
"Am I the only one who thinks the content this morning is very inappropriate," Claire Jackson said ? "?
Explain it to the child.
Warren Buster wrote: "What's wrong with daytime TV?
This is not good for noon viewing. Shameful.
Charles H, ITV expert
Burgoyne said: "Why is this on TV at 11: 00.
45 in the morning?
How far society has gone backwards is disgusting.
Vivienne Pattison, director of Mediawatch UK, said last month that the show set a dangerous example.
"It's not enough to just say that most children will go to school at the time, because it's not good enough," she said.
"Apart from the taste issue and the fact that people may not want to talk to their children about it, I think it is dangerous to normalize this behavior.
A spokesman for ITV said: "This morning is a lifestyle project covering various topics of interest to mankind . "
"The programme has dealt with the proposal of the problem many times in the past and has issued appropriate announcements at the beginning.
Twitter said: