Newlyweds Nancy Kendall and Patrick mckabee from the west of Los Angeles met the word for the first time at a recent party.
"Some people say we are no longer yuppies, we are dinner," Kendall recalls . ".
"I was vaguely insulted.
Ad director Tom sullivan found it last month in New York magazine and then discussed it in his professor's UCLA promotional marketing course.
"Dink is just a great word," he said . "
"It's like a good dirty joke.
It goes from coast to coast in a few seconds.
"No, Dink is not a derivative of the common adjective Dink.
Instead, Dink is the initials acronym for "double income, no children" and is a shorthand way to describe millions of babies
Working for wages, couples who have not had children so far.
For those of you who hate yuppies --buppie-
The brand propaganda method of various socio-economic groups, Dink's debut was met with a horrible voice.
But that's nothing compared to the Dink's own reaction.
"It's annoying when people who work with me accuse me of being dink," said Deborah ashain, director of marketing for California Magazine.
"I'm tired of being called a yuppie.
It's too much to put another label on my life now.
But being part of the baby boomers means you're with everyone.
"As half of the DINK couple, lawyer Lisa Specht is not very excited either.
"My reaction to the word is that I don't like to be finalized.
"It's no surprise that Dink's origins are a hot topic of speculation.
New York magazine's deputy editor-in-chief, Amy welshup, is most likely the first writer to use it in print.
In turn, she tracked the conversation on a commuter train in New York.
She said: "I got it from a friend of architects, he got it from another friend of architects, he got it from people of the Wall Street type, they got it in scastdale
Others swear it started in Toronto.
Some people claim to have seen it in the Wall Street Journal.
Some believe that there is a little guy who works inside the Washington bureaucracy, and his job is to invent the annoying acronym acronyms.
However, Dink may well have originated in the advertising industry.
Valerie Fox, assistant professor of marketing at the University of Southern California, said: "We are accusing Madison avenue of so many things, and it sounds like another thing we are accusing them of doing, "who found the initials acronym a few weeks ago?
However, Folkes believes that Dink's invasion of the local area is justified.
"Marketers are always looking at changes in the demographic structure to see where there is a chance. . . .
Of course, there have always been couples with children.
But what we are seeing now is that they are a large enough percentage of the population and we can identify them as part of what is worth pursuing.
"Sullivan, partner in the medium term
Kollewe & sullivan, Wilshire advertising, agreed: "I'm sure someone said 'Eureka!
When they found dink
You can remember it because it works.
"Whether you like it or not, there are a few factors that can turn dinner into a real trend.
Most importantly, the number of American women in the labor force has surged: from 1965 to 1985, the number of women working has almost doubled. Among 25-to 34-year-
Two old couples
Compared to less than half a month a decade ago, thirty wives were working for wages.
Second, these two
Career couples can overcome inflation and income stagnation;
In real dollar terms, their combined salary has grown steadily over the past 20 years, while single and married couples have had poor children.
The 1985 study prepared for the Joint Economic Commission of Congress on the future of the baby boom economy pointed out that in the past decade, "the US economy has been in a calm depression, wages and household income have not increased.
"So, according to the author of the study, Professor at the University of Maryland
Frank Levy and Richard Michel of the City Institute, "today is 30-year-
The old man earned 10% less than his father did when he left home.
"So, the typical young American family ---
Husband, wife and child under 12-
It is going through a difficult time.
The median pre-tax household income in 1984 was $25,157, the researchers said, "there is little money to buy a BMW and go out for dinner on a regular basis ".
Housing ownership is still out of reach for most people.
Only one group has improved significantly. -double-income, no-kids couples.
In 1985, their median income was $36,431.
"Only by delaying the children and having two incomes will these couples find that they can fulfill the very high material aspirations of all baby boomers initially," Levy explains . ".
"That's how they stay ahead.
"The loss of children's income is true. the loss of children from a couple is amazing in terms of money.
The Urban Research Institute calculated that by the beginning of 1980, the cost of increasing social capital
The 18-year-old "average" child has reached $82,400.
"When you don't have to spend on baby furniture and private education, disposable income for adult toys is higher," Folkes notes . ".
Third, more married couples delay giving birth or choose not to have children at all.
Compared with 1965, the number of first births per 1,000 women in 1985 was 20-to-
24 Age groups while at 30-to-34 and the 35-to-Age 39.
Couples without children are increasing.
Today, one of the 24-to 34-year-old married or divorced women has never had a child, compared to one of the 10 women who had never had a child in 1960. The U. S.
The Census Bureau is unable to provide double-digit statisticsincome, no-
Children and couples in the United States.
But it is certain that they have reached millions.
However, what makes this trend suddenly stand out is that the dink stay longer.
Back in the 1940, 1950 and 1960 s, newlyweds usually spend a short year alone before forming a family.
Only the most avant-garde
Avant-garde husbands "allow" their wives to work for wages.
Today, it is not uncommon for a wife to earn more than her husband, or for a couple to keep two people alive for five to ten years before the child is three.
The whole phenomenon of couples questioning whether to have children is 1970 and 1980 unique.
The pace of business, advertising and media communities joining the dink trend has been somewhat slow.
Food manufacturers still insist on producing products of only two sizes, "one soup" and "home size ".
"Advertisers have finally discovered singles, but they tend to ignore dinner.
That's until recently.
The new media darling snow advertising company is trying to find a way to reach out to these people who rarely watch TV and keep their magazines from being read and hardly have enough time to breathe every day.
They are "time difference" in advertising terms ".
"So you have to be very selective about what media you're using to reach them," notes Faith Popcorn, chairman of BrainReserve, a New York marketing consultancy . ".
Internet TV almost gave us a double by accident. income, no-
Couple of children in the 1970 s-
Remember Bob and Emily's Bob Newhart Show? --
Then continue to detail their features.
ABC's "Jack and Mike" is currently the only online series that regularly explores the trials and tribulations of real dinners.
In fact, it was the fan post that convinced the producers of the show to pay more attention to the emotional conflict between the couple.
"We have a couple trying to keep them high-
"The profile profession is going on while trying to maintain marriage in this era," said David Geber, executive producer of the show . ".
"We think TV is a little different.
"It's too early for those who have paid too much to judge whether Dink will accept the same derogatory connotation, which turns Yapi into a near insult.
There are already some negative feelings. -
Or maybe it's just Dink's jealousy in the "sink (
Single income without children), "zinks" (
Zero income, no children)"diks" (
Double the income of having children)and "siks" (
Single income and children). "(Dinks are)
Maybe someone who pays too much for everything. -
"Their house, their food," said writer Virshup . ".
"You know, a couple with a personal computer.
"For anyone trying to score, the DINK couple can be made up of two agile people, but not always.
The reason is, doubleincome, no-
Children and couples can come from different ages, incomes and educational levels.
"Just because they're dinner doesn't mean they're better educated or they're in a better position in the workforce," Sullivan said . ".
"The dinks can be made up of a blue --
Husband and wife who work in a secretarial position.
But between them, their income is far more than the average household income.
"But even with two revenues, it's easier to achieve yappyden.
For example, according to data from the San Francisco financial communications Money Power Confidential, it costs $30,829.
45 last year, I bought 10 necessary items that agile can't do--
Including Reebok Hi-
Top, BMW and Cuisinarts.
I can't forget that Dink's way of life is not all the mirrors
Polished Jaguar and butter
Leather sofa in Italy.
First, there is an IRS that needs to be dealt.
For years, married couples who both have paid wages have paid higher taxes than similar unmarried couples, a difference known as "marriage fines ". " Finally, two-
Professional married couples receive partial tax relief in the form of "two people"
Income reduction, "Under this provision, a spouse with a lower salary may deduct 10% of his income, with a maximum of $3,000.
But this particular consideration has been eliminated by the new tax reform programme.
Greg Hawran, a 33-year-old dink husband, said: "So dink people will eat the hardest . ".
He and his wife, 31-year-old Sydney, were real estate appraisers who lived in Corona Nadel in March.
However, there are some features that can distinguish between diners and others.
Dink's wife often uses their maiden name at work ---
Apart from their closest family and friends, this fact helps to confuse almost everyone.
Dink people often go to exotic places for holidays, and the same is true for walking along the ski resort or basking in the Caribbean skin at home.
A Dink spouse usually does all the cooking, usually the husband.
Going to the "best" restaurant can be rented in the "best" neighborhood, or buy a house in the first two years of marriage, usually the design of the well
Famous local architect
Dinner makes exercise and community service part of their weekly routine, alternating funds
Race on the rowing machine.
In addition, you can enjoy the culture and fashion.
From a marketing point of view, in the words of Faith Popcorn, dinner is "entertainment Crazy", whether it's going out for dinner a few times a week or just watching their VCR.
"These people will watch two or three movies in one night ---
"At least before the children come, they will be amused by something more real," Popcorn said . ". But most time-
Most importantly, in order to make time for their marriage, dinner took half of the waking hours to compare and coordinate their overcrowded work schedules.
No wonder someone joked that they could not have sex without making an appointment in advance. "Sex? What's that? " a dink wife (
Who asked not to be identified)
Said with a smile and sadness.
But it's not that bad either.
After all, we all have very interesting jobs.