Last month, a commercial ad for Marvin guy began appearing on Facebook and other social media sites.
Advertising vows, Durex max Intense max Strong condom "speeds her up" and "slows him down ". ” (
A special lubricant will delay the climax of a man. )
This is not the kind of place you might see on internet TV.
Two of the world's leading condom manufacturers have turned to social media and non-
An online broadcast site that launched a war in the United StatesS.
According to research firm symphonri ri Group, annual sales in the market have exceeded $0. 43 billion. #lazy-img-
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Pictures/Getty Images decide to steal sales from Troy-
Americans have been gone for a long timeCondom brand-
The UK Reckitt Benckiser Group is holding various events for influential bloggers and sexy celebrity couples, from sponsoring online contests to holding parties (including Ice-T and Coco)
Won a sensation for its Durex brand.
Although "Durex" has become a generic term for condoms in most parts of Europe, the brand's share in the United States is only 15%S. market.
The Church and Dwight Troy dominate 69% of sales. At $33.
6 million, the United States of TroyS.
According to Nielsen, the advertising budget is about 26 times that of Durex last year.
Jack Trout, president of brand consultant Trout & Partners, said: "They are against the dominant leader . ".
"This is a big problem.
"The evidence of condom use goes back to 1220 B. C.
According to Durex, in Egypt.
Today, condoms are going beyond its practical capabilities --
Prevention of pregnancy and disease
It has become an entertainment product and laid the foundation for the development of the company.
Condom sales increased by 8.
According to symphonri ri, this figure was 1% in the 52 weeks ended June 10. (
Its data does not include Wal-Mart sales. Mart Stores. )
Reckett Benckiser acquired Durex parent company SSL International in 2010 for about 2 pounds. 5billion ($3. 9billion).
"We have a positive expansion plan for the Durex brand in the United States. S.
"Kevin ha Xia and Li Jie perform.
Durex's marketing in the United States is shameless. K. —
Destroying rubber balloons, people dive on a vibrating drill
Reckett Benckiser bet that similar ads will play well on Americans.
For example, this year's Durex Facebook campaign urged participants to nominate official positions in the state.
The brand sponsored 5,000 "Durex Girls Talk" gatherings where attendees received samples and coupons.
The company's US business has tripled. S.
With a marketing budget of $15 million, the target is what Harshaw calls a forgotten group of people aged between 25 and 39.
The brand is also looking for growth in a market called "Sex"
Including Durex's new "polar vibration ring" and other fun toys.
"Troy did not lie down to accept the invasion.
The brand is rolling out its own Trojan vibration series AIDS, which was launched in 2010, using the online video promise vibrator "great, it will blow your hair back.
"We have been looking for new ways to engage with our fans through multiple channels," said Nyla Saleh, a spokesman for Church & Dwight . ".
It's not easy for Americans to change brands.
People in AmericaS.
Don't tend to spend a lot of time comparing-
Former U. S. President Gary Coolick said he bought condoms. S.
The director of marketing goes to the Latin American unit at clean time.
He said: "They take whatever they see and run away.