People are essentially private: If you bring up a topic of personal happiness, people will feel blushing or uncomfortable laughing and change the topic.
This is not malicious;
It is out of a desire for their private life to maintain this kind of private life.
Then, sex is not taboo.
Taboo is a public discussion about sex.
This is what sex toy designers will face on every professional and personal day.
When you tell a room full of people on wine and dinner and you design sex toys for life, there is still a pious quiet.
When you post the latest 3D rendering of a new sexual toy concept to Facebook for peer review, there's still a retreat, a fear that you'll notice your mom likes it.
Maybe you will be surprised to find out how normal all this is.
The process of designing, developing and releasing luxury sex toys is actually quite normal, just like designing a vacuum cleaner or smartphone, even if the results are completely different.
It usually starts with an idea;
Anyone in our office can contribute their share, and ideas often come from unusual places.
For example, a writer recently came in with a book he took from the shelf at the cocktail bar-it's just that it's not a book, it's an empty wooden box, your friend's father used to put his adult VHS tape in the middle. 90s.
The authors are excited to come up with the idea of using this concept to carefully package the upcoming new rides.
Whether or not this can enter the market, it proves that everyone is at least partially aware of their daily work.
After this idea, there are a few things that happen at the same time: everyone is full of energy for the following ideas, and everyone is trying to come up with a name.
This is both very interesting and challenging: it must be correct because a name can define a product for the consumer and for us.
Sometimes we nailed it very early and sometimes it changed a few hours before the packaging material was printed.
Sometimes it goes to crazy places and will only stick to it.
For example, we released a vibrating couple ring, a silicone ring worn on the penis to enhance the fun of having sex on both sides.
The early design and prototype had a long projection from the top, a bit like a puppet's nose, with the aim of providing a more substantial feel and adding a little waist.
As a result, the product got the nickname "pinocchio" and we couldn't get rid of it.
In the end, the product lost its nose but did not lose its name and it was released in the name of lelo pino.
Everyone has been thinking about advertising and marketing since early on, so sex toys and launch activities are aligned with each other when the product goes public.
Then everyone secretly waited to test the prototype.
Yes, we did.
We have a strong and focused team of internal and external permanent testers who report their findings.
Although we have a solid intuition about the design of the product concept, the actual testers are priceless.
They are almost honest.
One of our testers recently came back and summed up his comments on the prototype in immortal words: "I had to peel myself off the ceiling.
There is really strong feedback.
These are experienced people in the industry who can usually tell you if there are too many 10 different vibration modes because it makes the interface complex, or if the curve of the product axis has enough angle to target G-spot.
The size is always controversial because it is very subjective: one tester will confidently tell us that the vibrator is too big, while the other tester who is similar on the surface will say that it is too small to satisfy.
You can't please the two with one product, so the result is sometimes a release of both.
Of course, like any industry, the best way to improve the product is to let the market do it.
Our customers will be happy to share their comments publicly on their own website LELO.
On Amazon, especially on social media.
It's quite insightful to read reviews of product launches --time.
This is allowed on social media.
Some particularly pioneering fans use Twitter to provide reviews of our products . . . . . .
Just like when using it.
It's not as rare as you think. (
Although this is still not as common as the customer's thanks for tweeting us immediately after use. )
If an idea is good (
This is sometimes not, such as a concept we received, a bra, the penis between the cups has a sleeve part for "middle"
Breast satisfaction ')
We started working on concepts: Sketches, vague descriptive copywriting, things like that.
If any of these sketches show hope, then we will start working on 3D rendering, motors, functions.
Interesting things: how many settings are there? What’s the RPM?
What color should it be?
What does it appeal to people?
This is a process that starts from a wide range, and many people are involved in brainstorming to make this idea reach it (usually)
Logical conclusion, then as the concept is refined, the team shrinks, and then the team starts to expand again as we approach the end product that can be sold.
Finally, we troubleshoot and look for room for improvement, often sitting in a conference room with a working prototype in front of us to study it objectively like an antique collector or research scientist, look for anything that may be considered a defect or a potential problem.
Needless to say, safety and happiness are two sides of the same coin for us: you can't have one without another coin.
If you see a sex toy similar to "novelty only" on the package, this is because they don't spend the money they need to pass the proper certification, the disclaimer makes them legally inaccessible.
One might think that the recent sex toys are too much, but many people will be surprised to hear what to sell.
After several months of refining and enthusiastic testing, we will have a fully formed silicone coating, USB rechargeable waterproof amusement products ready to board the shelves of the store, unless no one is watching, otherwise you may avoid it when you walk.
This is always the most surprising part because once you release the sex toy it has its own life.
We can't predict that our best-selling products will become one of our most expensive products, and we can't predict that we will get "6-
The second climax machine
Or a press conference with our music and voice.
A daily, responsive massacre on the streets of New York.
You might expect someone in the industry to be numb to these things. No.
Even the most boring day in the sex toy industry can produce something unexpected and exciting.
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