You know, when the vibrator Company Profile caters to the style section of the New York Times, sex toys have officially become mainstream.
In case you missed all of its newspaper glory, it happened earlier this summer, the founder of feminism
The idea sex toy company Dame product is called "Eva"
They hope this free couple product will fill the "happiness gap ".
"This $105 luxury item is also the first sex toy ever to be funded on Kickstarter, and it's no coincidence that Kickstarter violates its own internal rules to ban such items from appearing on the site
The Dame product describes its mission to design sex toys, "to enhance intimacy and to openly enhance the sexual experience of women," and many of its competitors seem to have solved a basic formula for success, that is health and equality of power for women.
"I think our view of sex is more comprehensive than our view of sex, because this line is to make us more relevant," Alex Finn, CEO of Dame, told Sharon. “Self-
Love is the key to everything.
"There is no doubt that bringing innovative sex toys to the masses is still a tough battle, even for high
Well-known companies like Dame.
Usually, the terms of the bank and the payment processing service
Ban any adult
As we all know, business-oriented, risk investors are afraid of alienating their stakeholders, thus avoiding such investment opportunities.
But in general, sex toys are not a taboo topic they once had, and profits are rolling in to prove it.
It is estimated that the retail market for sex toys will exceed $50 billion in the next three years.
And it's not just sales.
We have also witnessed the arrival of the company's funding: the vast city, which is about to stage the fourth season of The Girl Power comedy series at the Comedy Center, will soon have its own sex toy series.
All in all, the world of sex toys is far from the shabby underground image that the market has not seen until recently.
Of course, this part has to do with the quality of these products themselves. wise.
But the shift can also be attributed to the way women take control of the industry, to selling health rather than pseudoscience with real talk, and to the relative empowerment of sexuality.
"If I was making a food, I might want to make you hungry and make you imagine eating this delicious food, okay, so it makes sense for a lot of people to sell sex toys in this way before, and when men do, this way tends to objectify women, "says Fine.
"But for us, we think these products are more than just sensory enjoyment.
In fact, I can't tell you how many women don't sound like sex when talking about masturbation.
Sometimes it's just a fun way to quickly disconnect, let go and relax.
"This approach to making sex toys more popular helps drive growth in the industry, which is more of a women's world than ever before.
A brief history of the sex toy market, when sex toys are first introduced directly to American consumersS.
In the 20 th century, they almost never did marketing as an actual person.
Instead, they
Medical devices.
Chair, wand and other manually vibrating-
Surgical equipment is advertised as a massager for "improving blood"
Where blood should flow, though, is usually left to imagination.
Later models were even sold by weight. loss devices.
The sexual revolution that quickly advanced to the beginning of the 1960 s, suddenly, there was no need to hide.
In the next decade, men usually run this new sex toy --
Officially called "adult novelty"industry. The California-
The most successful porn writer in the United States was founded in 1976 and quickly became one of the most famous retailers.
Although most of the sex toys made at this time are used by women or couples (except for new toys --
From the way these items are marketed, you will never know about it.
"A lot of the packaging is male --
Directed in the 1960 s and 1970 s, with sexy women on it, "said Harry Lieberman, an expansion scientist with a PhD. D.
In the history of sex toys, a book on the subject will be published this fall.
"Even sexual toy packaging for gay men.
"Women-targeted ads made by sex toy retailers are often less pornographic, but are often plagued by potential gender discrimination.
"You will see these ads say, 'I will never be able to reach my potential as a woman,' said Lieberman. "He quoted an advertisement for gynecological exercise during this time.
"It's about tightening the walls of [the vagina] so that she can provide a more enjoyable experience for her partner.
Gender norms are changing, but this is consistent with more traditional gender norms, suggesting that the role of a woman is not just to have her own sexual pleasure, but to please her man, make sure he enjoys sex.
"Part of the reason is that many women have decided to avoid traditional (and, frankly, dirty) shops and look for more and more alternatives.
Lieberman said the opening of the first boutique sex store in New York, "Happy chest", attracted many women who were delayed by the image of mainstream media sales.
"We treat our customers like they go into the Golden Bell restaurant and buy tables and chairs," one of its founders (both gay) told reporters at the time.
Happy breasts are a place where women feel comfortable exploring their sexuality in an "adult" setting, which doesn't make them feel like they're part of a vulture --
According to Lieberman, adult bookstores are almost entirely patronized by men at this time. Other more sex-
Clear positive retail options for women such as Eve's Garden (first feminist vibrator business) and Good Vibrations (first personality --
Positive and female
Friendly shop), followed up soon.
Lisa Lawless runs an online sex toy store in the "mom and pop" style called "overall intelligence", which has been working in the industry for nearly 20 years.
In her view, another major cultural shift in the way sex toys are exposed is in
The family sex toy party, similar to the Tupperware party, took off in the 1980 s.
Now, sex toy salespeople are able to reach their customers directly and apply the knowledge they have gained from this experience to menrun suppliers.
"I used to say that when you have a vibrator, who do you sell these products to, you know, when you do, you don't sell pornographic images to women.
We want more Victoria Secrets.
"Packaging style," she said . ".
"When you start to see [brands] realize what it means to market these things to women.
"Today, the form of marketing is very different from that of the 1960 s and 1970 s, when sexual toy advertising was mainly limited to adult magazines.
Now, most of the retailer's marketing and promotional activities are online.
Although Google and Facebook still refuse to advertise for sextech
Sex toy companies often use platforms like YouTube, Twitter and Instagram to build their own brands.
This change enables them to do more with their own voice and give more power to consumers-the most open consumers --
People with this idea tend to like the ability of new discoveries that interact directly with these materials.
Sex bloggers and toy critics, in particular, are now the main influencers in the field, enabling them to dictate and in their writing determine what the companies that are competing for attention will take.
Results of gender discrimination
Once inseparable from the sex toy industry --
Maybe it's the only taboo.
Just ask Brian Sloan, a sex toy entrepreneur, and he doesn't shy away from controversy or use an open sex marketing strategy to attract attention.
In fact, his main strategy in marketing male masturbation sleeves is to embrace it.
His first major publicity campaign is the "vaginal beauty contest" and the labia of the winner will be 3D
The eyebrows rose in order to model the product.
Last month, he tried another bold move: making a promotional video for his new "military"
Silicone "masturbation sleeve, Silicone Stroker, aims to highlight the advantages of his products to women.
"It's a bit of a rough humor.
"I don't know what else to say," he said . ".
Among other things, Sloan contacted sex blogger and sex toy critic Miss Ruby and asked her to review the product.
Her findings on the website shocked her.
The animated video that Sloan commissioned surprised her.
Fear, age discrimination, and worst of all, describe sexual assault.
At the beginning of the video (supported by a pleasant jingle), a man seemed to skip the bar and chase a woman with a look of fear on his face.
Next, when he faced her, she was blocked by him and her legs were raised in the air on the table.
What exactly that moment meant was ambiguous, although Sloan claimed that she had been hinting that she was scanning her genitals as a model of the product he subsequently introduced.
Late Scene of 45-
The second video, if it's not so obvious, is full of content that objectifies women.
The lyrics once assured the audience that schterlock would not do so when real human women grew old and "went to destruction.
Example lyrics: "A Man Loves a Woman, but what he prefers is to turn his manhood into a silicone.
Miss Ruby wrote in a popular article: "I am very disgusted --"
Blog posts circulating on the video. “This is 2017.
The reader shared the article with other reviewers, and some contacted Sloan directly to share their thoughts on his work.
As a result, he changed the content of the video more clearly and expressed warm approval at the beginning of the video.
"There's a cyberbullying aspect of what they do that I don't like," he said . ".
He admitted: "Should I be politically correct in marketing now? Is this a requirement ? " "I may not be so aggressive in my next video," he said . ".
When Whizworx, the company that also sells male masturbation, tried to use the body, a similar public relations fiasco occurred.
In 2015, after humiliating the strategy of selling their products, which led to the spread of the story by sex bloggers, there were negative reports in places like Daily Dot and cosmopolitan.
Dozens of sex toy critics have vowed to stop working with the company.
Just last month, Britain
Sex toy retailer Godemiche has released a Snapchat video in which an employee can be heard "humiliating" the pubic hair.
After the incident led to a similar counterattack by sex bloggers and others working in the sex toy market, the company officially apologized for being so "stupid and rash.
In the new sex toy economy
A country more democratized than ever before
It is clear that women are enjoying a new power.