July 17-19, a four
At the Bob Hope Airport in Burbank, the Marriott Hotel will host one of the biggest sex toys --
This year's ups and downs may be decades of ups and downs in this industry --
History is also very long.
Now celebrate its 20 years, half
Exhibition of novelty manufacturers of the year (ANME)
* Ever since Sex and the city Charlotte York famously fell into the rabbit hole, it has been working to connect retailers with the youngest Lü Bu, vibrators, live dolls, and more.
Today, the international event has a long list of exhibitors representing all the latest sexy toys and technologies from old companies
Hand brands such as LOVEHONEYand fresh-
Companies like womenfocusedOhMiBod.
According to the founder of the event, the industry's customer base and bottom line are strengthening.
"The industry continues to gain more mainstream recognition and availability through [the world's largest retailer]that]
AMNE co-said: "It has turned the business 'cutting-edge and center' into a major profit center for retail
Susan Colvin, founder of the event
"At present, its market share is $15 billion, and it is expected to exceed $50 billion by 2020.
"To mark the platinum anniversary of the event, the three people behind AMNE founder Limited agreed to reveal a little flavor (via email)
For decades, they have gained insight from helping to realize our fantasies, as well as turning the once "beautiful" sex toy market into an unstoppable industry worth billions of dollars.
How has the business of adult fiction progressed over the years, and where do you think the industry will go?
Johnson Braverman, COO, Doc Johnson: When we started in 1976, we were one of six amusement products companies in the world.
At least in the traditional sense, there was really no porn market in the United States.
Sex toys are bundled with other types of novelty products that are not really packaged or branded.
Items are stuffed into plastic bags and sold as they are.
Doc Johnson is the first American amusement products company to put items into clam shells, and one of the first amusement products companies in the world to introduce brand concepts such as packaging art, logo, etc, add product name and brand voice to our business strategy.
When we started Doc Johnson in 1976, the difference between the amusement products industry and today's amusement products industry was day and night.
Today, sex toys are a $15 billion industry.
There are hundreds of manufacturers and distributors around the world, as well as thousands of retailers.
According to what we have seen, we can look forward to the rapid, sustained mainstream success and growth of the amusement products industry in the coming years and decades.
Susan Colvin, founder and CEO of CalExotics: we have experienced some turning points over the years;
Some may not be so obvious.
After the Reagan era, we began to see some changes in social attitudes towards sex.
However, in 1998, Alabama began to make the sale of sex toys a criminal offence until 2008, when we experienced a challenging regulatory environment in Texas. [But]
In the 1990s S, changing cultural norms were characterized by sexual performance in cities, which was mostly positive for the industry.
Women appear in self-image
Enough control over their lives all the way to the bedroom.
The sexual empowerment of women has become so common that we have even experienced the embrace of more mainstream media.
Recently, the gray of 50 colors has created another wave of growth for the industry.
We don't remember selling kegel balls before the book was released, but it happened.
With the expansion of mainstream retail interest, the launch of the film has brought more attention to the industry.
Looking ahead, as people realize that there are a lot of benefits to maintaining regular sex, we expect the sexual health and health dialogue to continue to expand further into mainstream channels.
What are your priorities in developing and guiding your business?
Corvin: We are committed to building high quality, safe and caring products to help people re-ignite romance in life.
This vision is a priority in all aspects of the business.
In terms of manufacturing, our company ensures that we provide the highest quality products that exceed expectations.
Regarding product development, we emphasize listening to our customers.
We consider their needs, needs and suggestions when developing new products.
Employees and charities of charityalso]
Critical to CalExotics.
For 22 years, the right to serve the needy has been a priority;
CalExotics donated more than $1.
During this period, 5 million pounds were provided to charity organizations.
In addition, CalExotics maintains a substantial commitment to the employees who build the company by providing a substantial profit sharing plan of up to 20% of their basic salary. [We believe]
Healthy Communities are the key to healthy business.
Brawman: from day one, keeping most of our production in the United States and getting Americans employed has always been our top priority.
While keeping most of our manufacturing industry close to home is sometimes a challenge, all of us at Dr. Johnson are very proud of our legacy and ensure its future success.
Dr. Johnson's legacy is the loyalty and visibility we have built in US manufacturing for over 40 years.
At the same time, what has changed for us is the difficulty of keeping businesses like us in the US, where it is becoming more and more difficult to develop manufacturing.
We have been trying to maintain manufacturing and jobs in the United States, but this is definitely a bigger challenge.
Another of our priorities as a real commodity manufacturer is to try to improve our processes with better manufacturing methods.
We have invested a lot of time to study the manufacturing processes in other industries such as airlines and automobiles and incorporate some of these advances into our own processes.
What are the key to the success of the industry?
Nick Orlandino, Chairman and CEO of Pipedream Products: from a manufacturing point of view, technology makes our facilities more efficient and easier to produce our large real-world products.
We can now produce 10 k rubber products per day in our stateof-the-
Art facilities opened in 2014.
In terms of marketing, we use the Internet to provide sales tools, videos, product promotional materials, planning grammar (
Our exclusive sales software)
As well as a powerful B2B website, it is the online center of all of our Pipedream.
Braverman: I don't even have to think about it, and I can confidently say that the most important development in the entertainment product industry is the widespread use of the Internet.
You can browse thousands of sex toys without leaving your home and rest assured that your sex life will remain as private as you want.
Progress also enables us to improve the quality of our amusement products in many ways.
For example, technology makes the price of ion batteries more affordable, which in turn makes it easier for the public to access USB rechargeable toys.
Technology also brings us better Motors, more choices and more features.
You have more control over speed and type of vibration, you can switch from the aspects of pulsating, tapping, rolling, etc. , not just the speed of having one or two consecutive vibrations.
Corvin: to put it simply, one of the most meaningful ways we can change our industry positioning is to add color to adult products.
Now, it seems hard to innovate to make purple and pink massagers, but it was revolutionary when CalExotics started color trends at the end of 1990.
With this little change, we helped push out the novelty from behind the store
When purchasing, use video as the main purchase item.
It is this small change that has re-positioned the industry as an interesting and approachable one, including women.
The introduction of waterproof toys that allow people to enjoy the toys in the bathtub, or to clean the toys under running water, is another huge step forward.
"How do I clean this up?
"When it's a durable item, it's a common problem in any intimate product purchase.
When CalExotics launched waterproof products, the industry followed up quickly and we experienced tremendous growth.
Waterproofing is a major technological change and a major concern for consumers.
What role does the industry play in driving social change and awareness?
Colvin: These types of products are cheap and low quality when CalExotics enter the market, facing men behind the video store.
Our vision in the company is to bring high
Provide women with quality sexual health and health products to meet the needs of the market.
We have launched better products in high
High quality packaging and make them attractive to women by adding the features they want.
As the first woman to have a novelty company in the United States, I think we can better meet the needs of women.
We have been focusing on women since then, but we have also introduced a variety of products to serve other consumer groups.
Colt Gear is the product we sell under the iconic gay magazine brand Colt, one of our most successful series and the best-
Selling gay lines in the United States
In addition, in 1991, the novelty industry, in cooperation with other adult entertainment and product providers, established the Freedom of speech Alliance (FSC)
Protect and support the growth and well-being of adult entertainment communities.
The FSC has launched a fierce attack on the industry, including Ashcroft v.
Freedom of expression in 1996, aimed at regulating personal freedom related to sexual behavior.
Braverman: As an industry that produces products for people of every race, gender and sexual orientation, we believe that our company and the industry as a whole have been at the forefront of social progress, whether it's through our support for the work of the freedom of speech alliance, or by advocating retailers who have legal or zoning issues with the location of the store or where they can legally ship the product.
Ron and Dr. Johnson, and all the founders of our industry, have come together to fight these battles together to ensure the success of the whole industry.
With the establishment of ANME founder show 20 years ago, our goal is to really bring everyone in the industry together --
Manufacturers, suppliers, retailers and distributors.
The arrival of the Internet has promoted and promoted ten times the connection between us.
To guide your business, which consumers, businesses or manufacturing trends are you monitoring?
We are no different from other consumer goods industries.
We see a surge in online sales.
While products sold through retail channels still dominate, we see continued growth in online retailers.
The physical experience provides consumers with the opportunity to interact with the product, but the experience of online retailers creates convenience, caution and privacy that are very attractive to consumers.
With our release in the 3rd quarter [of all-new calexotics. com and jopen. com websites]
We are repositioning our brand to appeal to mainstream consumers with a more responsible look and isolate some of our more explicit products "behind the scenes.
"Promoting our brand in the mainstream media is a huge challenge and with this more responsible look and feel, we want to get some traction.
We will continue to expand our production facilities in the United States. [Parent company]
Diamond products have about 250,000 square feet of manufacturing space and we employ hundreds of California people and we see more and more of this going forward. We will [also]
Explore all the channels available to ensure that diamonds find a wide variety of brands on shelves and screens around the world.
What are your favorite "pick" or areas of interest?
Braverman: as manufacturers, innovation in different materials has always been a particularly important area of interest to us.
Into silicone five years ago (With our own. house, health-
Silicone grade Department)
It is a huge boost to our business.
Develop and advance our silicone production through innovations such as 2015's TRUSKYN™(a pure, dual-
Density silicone to simulate real skin sensation)
This will be a priority for us in the future.
Another area of interest for us as a company is to communicate with the mainstream public through social media.
While social media has been a huge area of talk and interest in almost every industry I can think of for the last five to ten years, this is especially important for the amusement products industry, because it gives us a means to communicate with the public, which we cannot reach through traditional advertising or marketing methods (
Largely because sex toys are still widely banned from buying advertising space in mainstream stores).
In terms of future trends, technology will become more and more likely to improve the connection between amusement products and end users, and will also make amusement products more suitable for users' preferences.
For example, entertainment product owners may be able to generate their own set of features or use memory controls so that the product can be done the way they want it, the way they like it. Once they open it.
There is also room for progress in the field of Bluetooth, which can improve the experience of remote voice (high-
Technology toys that allow users to stimulate their bodies remotely)
Become more seamless, high
Fast speed, can be customized according to preferences.
Corvin: One of calexotices's overall missions is to improve the standard of living of women.
To strengthen this mission, we work with non-profit organizations other than breast cancer (LBBC)
Create inspiration.
Inspiration is a collection of women.
Sales benefit from LBBC's product-centric products.
These products not only support women to enhance their sexual experience, but also support greater social undertakings.
These products are innovative.
Elaborate and adopt unique technologies that make them superior to other technologies on the market.
The Inspire breast massager is one of the most innovative products in the series, it brings stimulation to the breast through the remote control, can be used for sexual enjoyment or massage breast pain, is priceless for any new mother who takes care of the child.