Matthew Curry, 35year-
In Britain, gay and elderly people know more about women's sexual orientation than anyone else.
As the marketing mind behind sex toy seller Lovehoney, or, when he sets himself, the chief whip, and the sex savor, when the UK wants to spice up the bedroom antics, he
He said: "As a gay man, it is very strange to know the sexual taste of women.
This is completely terra incognita for me.
I 've never really seen a vagina, and I don't know how it works there.
But I know what women want.
"Like Gok Wan for fashion, Matty Curry for sex toys-Cock Wan!
But Curry is not always the seller of sex toys.
About three years ago, he joined lovhony from Wiltshire farm food, where he marketed ready-to-eat food to the elderly.
His talent was discovered by a colleague of lovhorney.
Founder Neal Slateford was a DJ and a member of the dance duo DNA.
This is a wise hire.
Since 2002, Lovehoney has hired 80 people in Bath.
It is the UK's official distributor of Durex products, with a turnover of 16 million for 2011/12.
These numbers are on the rise after 50 gray fanatics that open up the minds of many people and let them try to tie, just as sex and cities attract a lot of people to pick up rabbits (
The buzz it makes).
Curry explained: "The strange thing about 50 Shades . . . . . . It brings a lot of newbies . ".
"People used to search for" cock rings "," straps-Or "bullet.
Almost overnight it turned into a "whip" and a "nipple Clip ".
Sex toys: What really excites us is that we British like the naughty slapping and itching we had last year.
Next: rope fifty degrees Gray: Why is Ireland's most famous "beauty pageant" booming? Sir David Attenborough, my new feminist, has shattered 50 gray collections of sex goods.
Photo: In the past, if you bought a hardcore bound item, it would come from a German or American company and the packaging was gorgeous.
In order to avoid scaring customers of 50 colors, we ended up having to produce and sell more disinfection and standardized versions.
When the rabbit vibrator (
One of the most famous versions is Ann Samer's rampant rabbit)
It used to be the undisputed champion of the sex toy world and is no longer the best-selling vibrator in the UK.
It's all about the wand these days.
"It started with the Hitachi wand, which was sold as a personal massager.
"Our biggest seller is the deluxe wand that plugs into the power supply and it is very powerful," he said . ".
Trends in supermarkets
However, powerful vibrators starting in the US may go too far.
Curry continued: "We used to sell a toy called RockBox.
Known as the most powerful sex toy in the world.
It's essentially an electric tool.
Imagine a sander with a clit stimulus.
We find it too powerful and can cause harm.
At the same time, Lovehoney has just finished the latest sex toy design competition.
Since the winner was a product called Sqweel in 2009, it has been running competitions.
Curry explained: "This is actually a wheel made up of 10 Silicon tongues to simulate oral sex.
Very, very well done.
The person who came up with the idea made a lot of money and he was able to move to Canada.
But not all ideas are feasible.
"There is a problem with sex toys, most of which vibrate, but the ideas we receive are usually mechanical.
If you add complex features, the challenge is to prevent incredible noise or interference from the toy.
One of the previous bidders was a good idea, but it didn't work at all.
Curry explained: "If you want to work, you have to change the laws of physics.
We need materials from Nasa.
His work in lovhorney inevitably affected his relationship with his friends.
He revealed that he did rely on his female friends to gain some useful insights.
"For female friends, you have to ask a tricky question-'internal simulation, external simulation, or both?
You can't really ask a male friend, "Ted, do you want a butt plug ? "?
You must guess to avoid offending them.
Thankfully, these days the toys are less anatomical and more appealing to straight men.
Once they think that toys are a supplement to their sex life, not a replacement, they will be more eager.
Gender and the City still have a huge impact on the vibrator market, and men are still referred to as "anal problems" by Curry, although the numbers suggest they are getting more relaxed.
He explained: "most straight men are uncomfortable with prostate massage, but
Ons are more popular than people think.
They used to be our number one search term before we had menu items.
Docking plugs are also a huge category.
We sell more ass plugs than underwear.
"Understanding what people like is not just a matter of looking at demographics.
Selling sex toys is a very different job.
Curry said: "In most marketing they use image analytics-you live in this place and you like these things and you make them-but you can't do that in sex toys
Just because people have a similar salary, they don't tell you about their sex life.
One person on the street may be vanilla, and the person next door may have a bondage dungeon.
"Dear reader, I bet you will be in the first place
A little different from now.
So, what do you need to work at lofhorney?
"It's actually simple," Curry said. "We're hiring to adapt to our culture.
You need to be very open.
We have seven commandments, including: take pride in what you do, take one more step, and do not judge.
We didn't discuss our own sex life in detail, but we did discuss the product.
If we have a new docking plug, we look at it from a practical point of view.
Does this really feel good?
"Modest, funny, and Frank, Curry obviously likes to work in the open air of lovhorney --
He has a team with ideas.
But when I told him it sounded like the best job in the UK, he denied it.
What do you think?
In my opinion, life in the adult toy factory is very good.
Mike Wright, chief technology blogger, technology, music and pop culture journalist at The Daily Telegraph.
He lives in Dublin.
He's on @ brokenbottleboy's Twitter.