The most interesting cultural differences are not between countries, but between provinces, states, states, and even cities.
This week, we will explore how and why people living in different places are buying so different products.
British likes to show off luxury cars. Toronto likes big houses and New York likes luxury watches.
The best pet in the province.
Last year, the city that bought the most sex products was Victoria, and this year it was a city in the east.
Find out which one it is with us.
Live and Let buy: the place where you live determines what you buy.
The original title of the film "Shawshank Redemption" is "Rita Haworth" and "Shawshank Redemption".
This is based on a Chinese novel written by Stephen King in 1982.
At that time, he tried to break the type of terror and wrote the story as a theatrical work in the prison environment.
The director, Frank Carpenter, likes Shawshank and wants to turn it into a feature film.
But how he got these rights is an interesting story.
Stephen King has been doing it for a long time.
Provide time for young filmmakers.
He calls it dollar baby.
Basically, King offers students or aspiring directors the right to his short stories for a dollar.
This is the way he gives back.
That's how Darabont got Shawshank's right to redeem.
He was a relatively new director and gave Stephen King a sum of money.
His final film was directed by Morgan Freeman and Tim Robbins.
Freeman is not sure if he will work with such a inexperienced director, and Tim Robbins agrees to take photos in accordance with such regulations-if the director is green-then the photographer must have experience.
Although the film was filmed in Maine, it was filmed at The Ohio Institute of Chemical surgery.
When the film was released in 1994, it failed completely.
It made less than a million dollars on the opening weekend.
Many critics accused the title of saying it was strange.
Most viewers don't know what the title means.
It is a problem to announce the pendulum reduction.
Not a woman-
The film is also very friendly-there are only two actresses in the whole film, and they only say 23 conversations.
Running duration is another problem-it punched in 142 minutes.
Therefore, Shawshank's redemption was staged in a theater almost empty.
Then a strange thing happened.
Shawshank's redemption was nominated for seven Academy Awards.
But it was completely shut out on Oscar night.
Because it was a box office scam, Ted Turner bought it right very cheaply and ran it again and again over the next 20 years on his tnt TV network.
Through television, the audience completely changed their views on Shawshank Redemption.
People don't buy movie tickets at the theater, but they can't buy enough movie tickets in their living room.
Do you think Shawshank Redemption is your favorite movie? Probably not.
But someone knows.
Shawshank's redemption is the highest record for Netflix.
The film Once.
It was so popular with the audience that it completely disrupted Netflix and abandoned their algorithms.
Not only that, it also went above and beyond the Godfather and became the #1 movie in IMDB's 250 most acclaimed films ever.
Box office disaster.
Achieved historic success on televisionSame movie. Same title.
The difference is that the place where the film is shown affects the public's response to it.
In the field of marketing, the problem of "where" greatly affects the purchase decision-making.
What people buy in one country, not in another.
But what's more interesting is the difference in buying between different countries.
They are Province. to-Province, state-to-
State, even cityto-city.
A city buys a lot of things, and a neighboring city may not buy it at all.
How a city displays status may not even be registered in the next city.
What we chose to drink completely changed the province to the province.
We even buy different sexy items between cities.
It all boils down to one of the most important rules in marketing: where you live determines what you buy . . . . . . I grew up in Sudbury, Ontario, in my 60 s and 70 s.
One of the most popular drinks at the time was rye and Pepsi.
When I moved to Toronto in 1978, I found no one here drinking rye or Pepsi.
They drank rye and Coke.
The different reason in Sudbury is that it is one of the few cities where Pepsi sells more than Coca-Cola.
The place you live in determines what you buy.
I mean not only Sudbury in Ontario sells more shovels than Miami in Florida, it's more fun and surprising than that.
According to Statistics Canada, beer is definitely the preferred drink in Northern White.
More than 50% of alcohol consumption in our country is beer.
However, depending on where you live, the preference for beer is different.
Beer purchases per capita in the Yukon and Northwest were the highest, well above the Canadian average.
Guess which province buys the least beer per capita? Ontario.
Although Caesar was invented in Alberta, beer is the king here.
While beer is China's most popular alcoholic beverage, its market share has declined with wine and liquor, both of which began to rise in 2004.
Quebec is a wine connoisseur in Canada and can buy the most wines in any province.
BC ranked 2nd, probably because of B. C.
The wine region here is very good.
The province that buys the least wine-that will be the province of SA.
When it comes to spirits, the Northwest buys the most, and the Yukon ranks second, and in Newfoundland and Labrador, rum exceeds second-place rye whisky for two to one.
Although Quebec people like wine, it doesn't like wine and spends the least amount of money on spirits every year.
However, the legal drinking age in Quebec is the highest per capita.
The province with the lowest alcohol consumption is Prince Edward Island.
This is interesting because in 1948, 20 years after the ban was lifted in other countries in Canada, PEI has been insisting on the ban law.
Therefore, history is likely to have a lingering impact on the PEI people.
The place you live in determines what you buy.
However, a recent study shows that Canadians drink 50% more alcohol per year than ordinary citizens in the world. Back off.
It was a long winter.
In the United States, beer consumption in New Hampshire is the largest.
Followed by North Dakota and Montana.
The state that consumes the most spirit isNew Hampshire.
Washington, D. C. C. then Delaware. Washington D. C.
The most consumed wine.
Idaho is next to it.
A bit dark horse there.
Come from outside on the 3 Th-
It's New Hampshire.
Their motto now makes more sense to me: as you can see, choices are often based on social comparisons.
As author Tom van der Bildt points out in his excellent research book on the topic of choice, the title is, you may also like, what you choose is subject to what you see others do
It's like standing ovation in a play.
Most of us will stand up and join the applause.
Whether we think the performance is so good or not.
This is especially true in conspicuous consumption --
Where you live, what you observe, it definitely determines what you like to show off.
For example, in luxury cars, the Canadian consumer market ranked first in BC, 42% higher than the Canadian average.
Twice as much as Ontario.
It seems that the residents of British Columbia have become accustomed to the high cost of living.
Many people use housing rights to help buy luxury cars.
A top luxury car dealer says British columnians are interested in premium products and are willing to expand to accommodate these purchases.
Weather also affects cars.
With less snow and salt, it becomes easier to make purchase decisions on the lower continents.
This is interesting compared to New York.
There, residents spend more on luxury cars and taxis than in any other city.
Because there is no car culture there, the identity symbol of the choice is the luxury watch.
Not only did New York buy more luxury watches, but the luxury watches purchased were 171% higher than the national average.
There are no other cities in the United States.
Even during the recent Great Depression, New Yorkers still bought luxury watches 25 times the national average.
Los Angeles followed by San Francisco.
What we do, what we say, what we do, are often different things.
For example, many people say they often watch foreign films and documentaries.
But Netflix will tell you it's not true.
The same is true of how cities express their social status.
According to the New York Times, consumer spending surveys show that different cities express their identities in very different ways, even if they don't recognize it.
As we mentioned just now, one of the most important status signs in New York is the luxury watch.
This is the tuition fee for private schools in Boston.
It is decorated in Dallas.
Is a club member in San Francisco.
Surprisingly, in Washington, it is an encyclopedia and a reference book.
Luxury houses are a symbol of contemporary identity in Toronto.
The city has recently been rated as the world's fastest-growing market for luxury home sales, worth more than $3 million, leading rich cities such as New York, London and Paris.
Canadians spent $1 on cosmetics and perfumes.
Ranked 4 billion last year on prestige beauty products.
Women in Atlantic Canada spend the most on cosmetics.
The second is Alberta and Ontario.
In the United States, you may think that New York and Los Angeles spend the most on cosmetics.
They don't -- they don't shoot far.
Phoenix, Houston and Minneapolis are the biggest beauty destinations.
Boston and Baltimore prefer a natural look and spend the least on beauty products.
Feeling lucky, punk?
Lottery is an interesting indicator of buying habits.
In Canada, Quebec is the province that buys the most lottery tickets for $3. 1 billion.
The second place is Ontario, which is $2. 3 billion. In the U. S.
Rhode Island has the highest amount of lottery tickets per person, nearly $800 per person per year.
The difference here is so interesting-South Dakota ranks second in most lottery tickets and costs $755 per person, but North Dakota ranks the lowest, with only $36 per person per year.
These two states are on the side. by-
On one side, you can drive from North Dakota Center to South Dakota center within 5 1/2 hours.
However, the difference in buying behavior is no longer extreme.
What you choose is important to you.
That's how Google decides which ads to send you.
It creates a profile based on what you search.
Do you know who Google thinks you are?
Just enter this in your browser: Google.
Com/ads/preferencesUp will pop up your Google profile from your past search.
Google thinks that's who you are.
Now, I bet you won't agree to the "list of interests" when you do that ".
"This is not in line with what you think of yourself.
My list says I like books, humor and rock and roll. Which is true.
I also said that I like hair products.
I'm not sure about it.
Did you see my picture?
But the big question is-which is true?
Is the feeling of self you desire, or is it based on the choices you actually make?
As writer Tom van der Bildt said, many of us have convinced ourselves that we are complex creatures marching towards our own drummers in a personal era.
But in reality, clustering is a trend.
We are more feather birds than rare birds.
The money we spend on pets depends on where you live.
According to Amazon.
Canada's most pampered pets live in the province of SA.
Regina spends the most money on dogs.
Saskatoon came in on the 3 th of Bennabi 2.
Kitchener spends the most on cats.
But this is the life of a dog.
Canadians spend a lot more money on dogs than on cats.
And they don't cost anything.
Products include high-end bedding with memory foam.
Dog hiking boots.
Dog jacket and sweater.
Jewelry collar. Pillows.
Halloween costume
Even the spa.
More than 80 dogs visit the water claw dog water activity center in Saskatoon every month.
Some people visit more than once a week.
If you are an American dog, it is worth living in sunny Phoenix, Arizona, where the owners spend more money per person on pets than any other American city.
Ranked second among pets
Cleveland, Ohio is a derby.
When it comes to books, the place you live in has a great impact on your buying behavior.
Although Toronto is the publishing center of the country, Vancouver is ranked firstbuying city.
Concerned authors: Vancouver ranks first in all categories over 50%, including business books and tours, self
Books on help and health.
Tuck it into your book marketing pocket.
Calgary is second on the list of top book buyers.
The Sas cartoon is third.
Toronto squeezed in on the 7 th.
Saskatoon also led the country for the third year in a row to buy the most novels written by Canadian writers.
Cities that buy the most electronicsbooks… Calgary.
Then there is Regina and the old Shakespeare cartoon. In the U. S.
Seattle is the best book.
Buying cities is 68% higher than the national average.
San Francisco followed, followed by Philadelphia.
The city that buys the least books is Miami.
The next city to buy the least books happens to be the publishing capital of the United States --New York City.
Another stereotype is upended-where you live determines what you buy.
The New York Times also cited some other interesting city statistics.
For example, Atlanta spends 230% more on motorcycles than the national average, while men's underwear costs 45% less than the average.
Boston's alimony spending is 330% higher than the national average.
Detroit spends the most on dating services and GPS systems.
Cleveland spends the most on wigs.
Washington's per capita spending on men's suits has increased by 110%, but per capita spending on non-men's suits has decreased by 100%alcoholic beer.
Meanwhile, in women's underwear, Miami spends 50% less than normal. When Ashley-
Madison's website was recently hacked, and the Toronto Star reported that seven-year bills had been exposed, including some credit card numbers, transaction amounts, and street addresses for members.
The most likely Canadian city to cheat is Toronto.
By the way, Toronto is ranked fourth in the world.
If the leaves can do that, that's fine.
According to the leaked Ashley report, Canada's second largest city
Madison, Lloyd Minster, Alberta, population, 24,000.
The third in the naughty list is Milton, Ontario.
Followed by Oakville, Ontario.
Then the Royal City of Guelph.
I would like to see which Canadian cities spend the least amount of time with Ashley as well as interestingMadison.
The first is Selkirk in Manitoba.
Catfish Capital of the world.
The second place is New Brunswick Moncton, who invented the crossword game in 1926.
The third city is downtown Monterey.
Can you guess the biggest cheating city in America? S. ?
Yes, Big Apple.
Houston, Los Angeles and Chicago are next to each other.
Least cities in Ashley-
Madison Higgins is from Atlanta and Philadelphia. There are many . . . . . . Las Vegas.
When it comes to kama sutra show & tell, it's interesting to note that Canada's largest cities are barely on the list.
Rural communities are enjoying all the fun.
According to the online sex toy store "Pink Cherry", the Canadian city that buys the most sex toys is Kent, Nova Scotia.
Population 6,000
Kent has gained Crown or cuffs from last year's No. 1 city of Victoria. B. C.
This is interesting because Victoria is one of the most elderly cities in Canada.
Now, when I look at such statistics from a marketing perspective, I have to say . . . . . . I don't know what's going on there.
The second place on the sexy list is B. collwood. C.
Fort McMurray follows.
Toronto and Montreal did not even break through the top 100.
By the way, whether you believe it or not, the weather is important in terms of sex toys purchase.
Most of them are sold in winter.
It makes sense that Canadians can only do so many crossword games in those long snow months.
Now, when it comes to the sale of BDSM, or the products of bondage, discipline, obedience and masochism, Pink Cherry, an online sex store, says that the largest city in Canada is. . .
The population is only 1,000 people, only 50 colors. Wow. So surprising. I have an idea.
Let's call someone at Mahong Bay and ask them if this is true?
We have a phone book in Nova Scotia here, so I will pick a number at random. . . Here we go. Let's see.
Area code 902. . . It should be interesting. K. it's ringing. Here we go.
Let me introduce myself and tell them that Mahone Bay ranks first in BDSM sales and see what they say.
While we wait, the second largest city for BDSM sales in Canada is Fairview, Alberta.
Third place is a 100-Mile House in Columbia, England. Still ringing.
By the way, Fort McMurray is in the top 10 of the sex toys and BDSM lists.
No one listens. Probably right.
Where you live determines what you buy.
Every town, every city, every province, every state has its own culture.
This culture has a common shorthand.
As the New York Times says, just because you live in a particular city, you spend more or less on certain high-profile items.
New York likes to show its status with watches, San Francisco chooses country club members, Vancouver prefers luxury cars, and Toronto's status is usually expressed in expensive houses.
Every smart marketer knows that there is no "national market" for a product ".
On the contrary, there are many meticulous markets here.
You can't assume anything because there are many surprises to discover and
Stereotypes held by people are often overturned: there are not many books bought in the publishing center.
Cosmetics in Los Angeles don't buy much.
Not much Ontario beer.
Nova Scotia is the sexiest place in Canada.
It all proves that all of our towns are using a secret language.
People buy things that marketers can't judge and they can only try to understand.
It is alive when you are affected and let you buy it.
This weekend, listen to the ad Rewind: from Russo's hairstyle to the Lucky Strike.
Advertising is now a part of our lives.
Shoot on every surface and background of each experience --
Many of us have learned to turn it off.
But there have been concerns about the potential power of advertising in shaping and influencing the unsuspecting public --
Whether it's getting into your brain through ear worms, subconscious ads finding sex in every ice block, or reactions like robots that urge you to buy purchases.
In this version of Rewind, look at the philosophy of advertising around 1950 and 60 years old.
Rewind with Michael enlet at 2: 05 on Thursday and repeat on CBC first and Sirius XM at 8: 05 on Sunday.