You don't need to be a child to play with toys.
Especially if you're playing with yourself.
One day in December 2014, Balaji TV, a boy with a game background in Mumbai, met a Berlin girl Ute Wiemer who worked for fair trade at a party in Bangalore.
It is strange that everyone finds that they have a common dream: selling sex toys.
"She doesn't believe me, and I'm afraid she might think it's an option --
But the two clicked and became friends, says Balaji.
They decided to build their dream business together and by last October they had already started operations.
Balaji has seen women's sex stores in Europe and the United States.
Like the good vibrating store in San Francisco, the led and "no nausea ".
He wants to offer similar sex services in India.
Positive, friendly women, so is Ute;
So love was born.
We asked them about the craziest things they found selling sex toys in India.
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Bala: a lot of people thought it was a joke at first, just like we were laughing at them.
It's important for us to tell everyone about our work and we don't want to do anything we can't talk about.
When I first told my father about it, he hadn't spoken to me for a few days.
Then he asked if it was a joke.
Once I explained my bigger reason-most sex-he agreed.
The relevant products on the Indian market are for men who buy them for themselves and expect their partners to use them as well.
Love is not just a matter of sex, it is an intimate relationship as a whole concept and we want to sell products that look elegant.
Soon my father had questions about the logistics of our business and introduced us to one of his friends-68 --year-
Old man who imported goods for many years.
Now, my father often asks how the business is, and some of my cousins ask.
They're the most conservative people I know.
But they are also curious to know more.
Ute: the older friend was a little awkward at first, but then started asking real technical questions like "Is it battery-operated ? "?
What material is this made?
Bala: I had some friends to keep silent when I told them what I did.
A few days later, they called to ask if I had this particular item on page 2 of Fifty Shades of Gray.
A lot of times when we tell someone what we do, they say oh well, you think they're a little embarrassed about it and they leave without asking any more questions.
But a few days later they came back with a bunch of questions.
A common question we get is: is this legal? Yes it is!
You don't just sell your products online-you will also take them to the booth for the event.
But do people prefer the anonymity of the Internet?
Where are you most likely to sell?
Ute: We sold more online and offline in the first few months, actually-we thought it would be the opposite, but people seemed happy to come up and talk, we got a positive response from people and followers.
Orders from tourists and their friends.
The coolest thing about sports is seeing so many people.
We asked our aunts to buy things for the upcoming niece, wedding night or bridal shower.
Bala: Many couples bought it together.
Some of us have said that they have recently given birth to a child and need something to enrich their sex life.
When a couple talk openly about things like saying "I like the taste, do I ? " This is really inspiring.
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Others may not want to do so.
What we can do together, what we don't want to do together.
It's really good to see healthy and positive conversations.
We also have sports events like toy parties and two pop parties.
There are booths every month, but our online sales have grown a lot, so now it's more online sales (
About 70%)than offline.
Male or female, who is often the bigger buyer of your product?
It was a woman at first.
They seem to be buying mainly for themselves.
Usually in sports, women go to see first and then find a partner.
Bala: We didn't expect to find that men are more shy.
Women talk more about it.
Ute: We 've seen it change since our online sales have grown so much-about 50-
As far as who buys it, it's 50 now.
We now see a lot of men buying toys for their partners.
By the way, women also buy for their partner)
, Many of them asked for advice and guidance on our support chat before purchasing.
But men buy a lot for women, and women still buy it mostly for themselves.
So most of the products are bought by women.
Is the order from a big city?
Our customers are not just from big cities.
We have online orders from all over India, including small towns, some of which are too small, and large courier companies like FedEx and BlueDart won't even go there, so we have to send them with Indian post.
You sell a variety of items, from lighter items such as body ribbons, edible underwear and massage oil, to the things belowto-
Commercial toys like G-
Stimulus and rabbit vibrator.
What is your best selling item?
Body ribbons, spring soap, massage oil, etc.
Used to form about 75-
We sell 80% of our products.
In the past, our best-selling book was massage candles and chocolate body paint melted in massage oil.
They are still a big hit, but things have changed dramatically: Now our absolute best seller is a toy for women and men.
The best-selling male book, called lip lock, is an oral sex simulator.
The best seller of "women" is a high school
End rabbit vibrator called Miss Bi.
Your sex toys look cool and pretty, not at all like the usual ones.
Is this intentional?
We found that the global trend of sex toys is to focus on design.
It looks modern and stylish, right?
People should be comfortable using them.
They should be something you personally think is attractive.
Not like the meat after 90
Color penis that looks like penis: We believe that design is a good way to overcome the embarrassment and intimidation that people often experience when exploring or buying sex toys or most sexual health products.
So not only do we want our website to be elegant in design, but we also want to choose products that look elegant and design cool to make people curious and comfortable, not afraid or embarrassed.
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Ute: I do get uncomfortable questions from strange men.
Sometimes people misunderstand our behavior and think that we are selling sex.
On two different occasions, men asked me if I could "buy" women from us and think we were some sort of online brothel.
Then someone asked me if I was doing a product test (wink-wink)all the time.
Your website also has chat function.
What do people usually want to know?
Bala: People ask what products are suitable for a specific occasion and they also ask for advice.
Once a man asked him what kind of product he could use to have sex with his girlfriend.
I asked him more specific questions to figure out what he was looking for but the more I asked, the clearer it was that there was no girlfriend-he tried to buy something to make love with someone he didn't know.
Basically, dating rape drugs.
I was startled and told him not to do so.
I introduced him to our consultant who is part of our team.
Sometimes the problem is beyond our bandwidth and requires some expertise.
We don't want to say, 'We don't know, we don't care, 'so we work with a professional who can answer these questions for us.
Women sometimes ask questions about sexual health or sex education because they say they can't talk to gynecologists about it if they aren't judged.
Some people also want to talk about their relationship.
But we don't want it to look like we can solve a problem, just like our product relationship failed.
What is the most interesting interaction between you and your customers?
We think our customers are mainly young people-in their 20 s, in their 30 s and newly married couples.
But we have
The elderly also buy from us.
Barra: there was a woman in her 50 s-we thought she would pick up soap or something mild, but she was handcuffed and blindfolded directly.
We asked her if she bought it for herself, but she said she was past the age of entertainment-it was for her niece to get married.
At least that's what she told us.
Many people told us that they bought it for "friends.
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