BERLIN (Reuters)-
I always wanted sex.
But the idea of entering one of the stores is that the toy is holding back?
There may be a solution for Philips Electronics in the Netherlands.
Looking for a convenience store around the corner or online, the purple "sexy massager" may be yours and looks good even on your bedside table.
With the launch of a new entry model at the consumer electronics trade show, IFA Philips's influence in billions of markets is increasing, and it only entered a year ago when it launched its products in the UK.
"The shape of our sensory massager fits the profile of the Sexy Zone of men and women," said Chris wop, head of Philips relationship care business . ".
Worp shows toys from 70 euros to 150 euros ($100 to $214)
In a guest room at the Philips booth, the white curtains, comfortable sofas and dim lights are elegantly decorated.
"Our approach is unique because we aim for couples and we don't rule out partners and what products are available on the market at the moment.
Overall forecast for the sex market based on Worp
The price of the toy is about $97 billion, but Philips's goal is only a small part of it, but it may still be large.
It also serves public health.
"People with good sexual relations live longer than 12 years and look 10 years younger," Sex and relations expert Paula Hall advises Philips in the process of designing and developing toys.
"This actually reduces the chances of getting cancer, heart disease and lowering blood pressure," she said . ".
Since Boots, Amazon and other retailers launched the product line in the UK, Europe's largest consumer electronics producer has expanded distribution in Spain, France, Germany and Benelux countries.
"They are all very popular in terms of consumer response and sales. . .
If this is a small niche market, we will not expand, "Worp said, refusing to give details for competitive reasons.
"We found that 40% of couples are not comfortable with the poorly made, often rough sex toys currently offered.
We will continue to expand in the region and products.