When Jeff Bezos launched Amazon
In 1994, he gave himself 30% chance to succeed.
Better than 1 out of 10 at the beginning of the Internet-ups.
"It's actually a very liberating expectation and hope fails," Time told Time magazine when he was named the Person of the year in 2000.
By that time, sales had exceeded $1 billion, but the company had not yet made a profit.
Some analysts still doubt that Bezos can make plans to sell everything possible. (
"Anything with a capital," he told Time magazine . ". )
But Amazon conquered the online retail market 20 years after its launch, with sales reaching $136 billion in 2016.
It is also involved in cloud computing, technology, and entertainment.
Amazon announced on Friday that it will buy Whole Foods from premium grocery chains and plans to disrupt another industry: grocery stores.
As consumers increasingly rely on Seattle-based e-
It's hard to remember that Amazon only sells one product: Books.
Kelly O'Keefe, a professor at the Brand Center at Virginia Federal University, said: "There is very little that they have not touched . ". Amazon.
When Com launched its online book sales website, chain bookstores such as Barnes & Noble, Waldenbooks and Crown Books were familiar stores in American shopping centers.
Amazon opened in July 1995, using major book dealers and wholesalers to quickly complete orders and promote itself as "the largest bookstore on Earth ".
"The idea of selling books online is foreign, and it will take a while to take off," said O'Keefe . ". But not long.
Not physically limited by a brickand-
Physical stores, Amazon carried more than 2 at that time.
5 million for the title of 1997, its sales amounted to $0. 148 billion.
There are 1 companies.
With 5 million customers in more than 150 countries.
In May 15, 1997, the company was listed at $18 per share, with a market value of about $0. 438 billion.
The stock closed at $987 on Friday.
Amazon has a market capitalization of $475 billion.
Amazon's success in books makes e-books
The expansion of the business giant is far beyond its origins.
Selling electronics helped the company grow rapidly and shut down traditional electronics stores such as Circuit City.
It is also possible for consumers to learn new pricing methods. shop;
They were "inadvertently able to use bricks --and-
"The mortar shop is a showroom for their own products," said O'Keefe . ".
From computers, household goods to sex toys and shoes, there are not many things Amazon offers to consumers today.
In the 2000 s, Amazon realized that it had been sitting on a tech gold mine.
The computer system that powers its online store is so powerful that Amazon thinks it can expand its network and become the backbone of more online stores.
The idea of a company that trusts third parties to store their proprietary data does not disappear overnight.
But Amazon can thank Apple for its iPhone, which triggered a small corporate tsunami trying to build apps for the device.
Many apps, including dating services Tinder and the Candy Crush game, use Amazon's system because they are simple and affordable.
With the popularity of the iPhone in 2010, Amazon Web Services have also become popular.
There has been fierce competition between Alibaba, Google, Microsoft and IBM.
But Amazon has established itself as a leader in cloud computing, which will generate $15 billion in sales this year.
The company has built itself into an important foundation --
Despite unconfirmed financial returns
Serve the next generation of technology by allowing software developers to build on Alexa and machine learning (or automated computing) tools.
The computing infrastructure also helped Amazon quickly roll out an advertising technology business to help other stores identify potential customers based on their interests.
Amazon's ad sales have just exceeded $1 billion, which has not had a significant impact on the business of industry leaders Google and Facebook.
But advertising experts say Amazon has data and software expertise to catch up quickly.
When the company began to build its own technology equipment, it showed the world its great ambitions.
It launched the popular Kindle e-
In 2007, a product has become a leader in a category.
Morgan Stanley estimates the company sold $5 billion in Kindle devices in 2014.
In 2012, it also entered the tablet market through Amazon Fire HD, and in 2014 it marketed video and audio streaming through Amazon Fire TV --
All achieved modest success.
2014 fire call-
Designed to compete with iPhone and Android phones
However, it was a complete failure and the company spent $170million hit.
It stopped the phone a year later.
In 2015, the company launched Amazon Echo, a digital home assistant device, instead of being burned down by smartphone companies.
The company was the first to release the device, which doubled as a home speaker and was packaged with the voice device Alexa
AI that can answer questions, place orders on Amazon and play music.
While Echo initially gained traction at a slow pace, similar devices launched by Google and Apple introduced more customers to relatively new product categories.
Voice analyst description
Enable assistant as next frontier and echo as frontierrunner.
Patrick Moorhead, chief analyst at Moore insight and strategy, once described the Echo as a "Trojan horse ".
"You bought it to do something simple, to be a speaker, and then they will make you comfortable and send you an update once a week, let you know what you can do with it, and eventually once you go out and get those smart lights or smart door locks, Moorhead says: "It will be comfortable for you to tell it to do things. ".
When Amazon was founded in 2010, few Hollywood people knew how to take advantage of the ambitions of the emerging production company.
The fledgling department sought advice on online scripts, receiving thousands of scripts for feature films and TV pilots, but rarely developed them.
Operated by former Walt Disney.
Performing Roy Price, Amazon's attempt at the original show started modestly, including John Goodman's political satire, Alpha House, which premiered on 2013, and detective drama, 2015 《
Although Mozart in the jungle and transparency have won praise from the industry, Amazon is still regarded
Netflix's burgeoning original content strategy.
In 2017, Amazon became the first streaming company to be nominated for best picture Oscar, creating history with Kathy Affleck's play Manchester by the sea.
Amazon paid the price
At 10 million Sundance Film Festival, the film received a domestic copyright of $2016.
Paul Dergarabedian, senior media analyst at ComScore, said at the time: "It is almost unthinkable to imagine that Amazon will shoot a movie in the Oscar debate two or three years ago . ".
Seven Oscar-nominated Amazon film companies have finally won three victories.
Manchester By The Sea was recognized by the best original script and best actor, and salesman was recognized by the best foreign films.
Amazon's upcoming lineup includes Judd Apatow-
Produced the comedy "patients with serious illness", this is the favorite of Sundance this year.
The company's media arm has also grown through acquisitions.
The acquisition of Twitch makes Amazon a video competitor to YouTube, which is known for its live video. game matches.
Amazon Prime users have access to special features on Twitch, and the number of other types of products has increased.
Including TV shows such as cooking shows, "Mr. Rogers" marathon and live sewing demonstrations.
Amazon also bought a video.
The game studio began releasing a series of games, including the "separation" of the brawler team ".
"In the short time of Twitch, it has an emailsports team.
Recently, recruitment information shows that Amazon is looking for news editors to make a summary of hot topics that may be entered into Alexa, and Echo is a virtual assistant on Echo speakers.
Last year, the company also launched
Streaming subscriptions that compete with Pandora and Spotify, Amazon Music Unlimited.
Amazon has been eager to become a grocery store owner since 1999, when it invested millions of dollars. com, a first-of-its-
The kind of online supermarket that was finally orderedcom bust.
It was not until 2007 that the company launched AmazonFresh, the first grocery delivery service, and slowly rolled out through invitations --
Only residents of the affluent Seattle suburb of Mercer Island. Pick-
Later, the location was added to nearby Kirkland and Bellevue.
Amazon Fresh food expanded to Los Angeles and San Francisco in 2013.
More cities have been added, including San Diego, New York and Philadelphia, as well as Tokyo and London.
The service was initially suspected as it was difficult to provide perishable food to customers on time
Especially in cities like Los Angeles. A.
Known for its traffic jams.
All the convenience offered by Amazon Fresh food is often more expensive than the market near you.
Users must be Amazon Prime members, $99 a year.
AmazonFresh is an additional member for $14 a month. 99. The $13. 7-
Billions of Whole Foods deals are Amazon's biggest attempt at groceries.
"The final is always food," O'Keefe said . "
"It's a smart deal to continue selling online groceries, and we're likely to see them grow rapidly. ”Amazon’s deal-
The team led by Jeffrey Blackburn, senior vice president of business development, does not seem to have slowed.
Amazon has expressed interest in acquiring the workplace chat app Slack in a deal that might value the start-
Bloomberg reported last week that the company's share price rose to $9 billion.
Amazon's next possible adventure is the same.
Some analysts say day-to-day delivery services like GrubHub or Postmates.
"The next logical move is . . . . . . Strategic partnerships that allow Amazon to simplify the consumer experience from delivery to internal
Shop shopping experience, "said Tom Bauer.
Founder and managing director of Next Coast.
"Let billions
The game of the dollar grocery market started.
"For some, Amazon's acquisition shows that the cost of all products consumers use every day is low.
But Lloyd grave, President and CEO of grave.
He warned that once Amazon had full control, it could raise prices sharply as much as it wanted.
"Amazon is an octopus, and its tentacles are everywhere," says Graves . ".
"Once it has completed its mission, then you will be faced with a price that is not flexible in the interests of consumers.
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Ryan Faughnder, Tracey Lien and James Peltz contributed to the report.