Sainsbury's launched a new range of fun toys to help customers increase their happinessbeing'.
The supermarket will first sell three vibrators in stores across the UK: rose gold bullets for £ 8, rose blush bullets for £ 12, aura silver vibrator and massager for £ 15.
The retailer said it decided to reserve sex toys after its research showed that one out of every three Britons was unhappy with the bedroom.
Sainsbury's life health report also found that sexual life satisfaction and sleep are one of the most powerful indicators to measure a person's quality of life.
As part of the program, sex toys are being launched in nearly 500 stores across the country.
Sainsbury said it will monitor its response to the new range in the next six months and plans to expand its range early next year.
The supermarket's Life Health Index is a study conducted by the Oxford Center for Economics and national social studies to learn more about health
The existence of the people of the country.
This year's study found
Britain's living standards have fallen since the health index was launched in 2017.
Recent research has found that people's perception of health has declined significantly.
In the category of "relationship" and "social relationship. Paul Mills-
Hicks, director of food business at Sainsbury's, said: "We have been looking for new opportunities to help our customers live a happy life at a lower price, and they told us, sexual happiness is an area where they want to see more choices.
"Our life health index clearly shows that this is an important area for the overall well-being of our customers.
"By launching a range of new products at an affordable price, we want to give customers the option to buy quickly and easily in an environment where they feel comfortable.