During the economic downturn, those who are short of money may spend less on restaurants and entertainment, but not on the quality of their sex life.
An industry positioning itself as a recession
As sex aids manufacturers broaden their product lines to meet demand, this proves the economic downturn.
Even if conservative manufacturers such as Philips Electronics and Hitachi joined the vibrator business, entrepreneurs flocked.
"We are now more open to sex experiments," said Louis Friedman, chief executive of Liberator, an American sex toy maker.
"We see countless new products being sold to a much larger audience than people think.
Even more conservative retailers are beginning to emerge.
"Even though we all feel poor recently, it seems like at least one bright spot to squat down at home.
"The industry is protected to some extent," said Katie zwarlin, director of public relations for Adam and Eve, another sex toy maker.
"People seem to use us more in bad times.
"Chad Bravman, product development and licensing director of Doc Johnson, a popular sex retailer, has taken a more sober approach to the coming months.
"I don't know if I'm going to say that our industry is in recession --
"He said.
"We need to be proactive in creating a high quality product to be sold --
There is more competition than 20 years ago.
"Of course, there are concerns about the economy, but now our sales are growing," said Michael Tristan Sade, founder of Wet, an American lubricant manufacturer.
"This year alone, we have grown by 30.
In order to meet the huge demand, we have to fully automate the factory.
People decided to stay at home and engage in cheap entertainment.
Marketing-
And the ability to shop anonymously online.
This is also a lesson for all business owners.
Liberators promote themselves as "relationship care" and advertise in mainstream magazines such as male health and Rolling Stone. Meanwhile, K-Y (
Selling lubricants in global supermarkets)
Playing Intimate cards with a line called you and me.
"From family planning to sexual welfare --
Mr. Friedman said.
"Before, you had to go in and blink at the pharmacist, who would open the drawer behind the counter and put the condom in a brown paper bag and slide it over to you without saying a word.
AIDS is truly bringing condoms to the public with a sense of urgency.
Now, the fun is back.
"That is to say, the fun is cleverly packaged.
Erica Heathmann, editor-in-chief of AVN Novelty Business, said: "We have seen the transformation of women's products and the change of packaging . ".
"The old porn stars are gone.
Today's products are more classic and clean.
"At the time of pushing AIDS, one's vibrator is the" personal massager "of another person ".
Katie zwarlin, director of public relations for Adam and Eve, another sex toy maker, said.
Just as farmers and grocery stores can charge more for organic apples, so can sex --
Commercial health products for toy manufacturing attract customers
Conscious marketing, such as the sexual aids of "neighboring benzene salt"free. " (
Phthal salts, which are often used in plastics, are closely related to certain cancers. )
But who needs exquisite packaging and marketing when you can get killer products?
When the Charlotte character in Sex And The City talks about her rabbit vibrator, the sale of that item has entered the roof.