When making toys for movies, they are usually designed for children.
But with the Valentine's Day weekend premiere of Fifty Shades of Gray, many ties
The film is for adults only.
The sex toy industry hopes that Universal Pictures movies will bring soaring sales, just as the blockbuster porn novel of the same name has created thousands of new customers from female readers, these female readers passed the book around their suburban culture. de-sac.
In anticipation of this strong interest, mainstream retailers are hoarding eye masks, whips, handcuffs and masks in the amusement industry.
The manufacturer has designed new packaging and products to suit the quirky shades and themes of e-commerce-based filmsL.
James's story tells an introduction to the game of sexual slavery by a naive young woman.
Even Target, one of the largest retailers in the United States, recently started selling an official "50-degree gray" "vibrating love ring", a men's costume that doesn't have it on his finger.
"This is the biggest time our industry has ever had in pop culture," said co-operative Claire Cavanah.
Founder of adult novelty retailer Babeland.
"We are all preparing for another wave of toys. ”Ms.
James's sexual impulse trilogy
Behind is "Fifty degrees of gray"
Become a cultural phenomenon.
James became a legend.
She sold her publishing rights to a department at Random House-vintage books, and soon came into contact with more readers who might have never read pornographic novels.
Last year, Vintage Books announced that it had sold 100 million copies of the series. Ms.
James in the middle
The old British mother, a former television producer, introduced BDSM (
Loosely represented: bondage/discipline, domination/submission, abuse/masochism)
Enter the mainstream vernacular.
She also sparked a huge auction in Hollywood.
Executives are eager to get a chance to sell her
James and her literary agent Valerie Hawkins talk about how best to tell the story of 21-year-old Virgin anasetta Steeleyear-
Become an old student of Christian Gray's obedient sexual partner, a successful 27-year-Old businessman
In the end, Universal Studios and Focus Media won the right to make films and agreed to pay $5 million.
The studio wants to use the same reader --and others —
After the "Fifty-degree Grey" debut as an electronic product, who makes sales of adult products soarbook in 2011.
Suddenly, it was difficult for retailers to maintain
Fuzzy products in stock.
The novel inspired 7.
Sex sales rose 5%
According to a report from research firm IBISWorld, theme products, including toys, videos and books, were available on 2013.
"We were a little surprised when the book was published," Ms. Cavanah said.
"But we made more preparations for the film.
"The film will not be as vivid as a book.
Neil slytherford, a colleague.
The founder of Lovehoney, the only company that has the right to produce the official "fifty-degree gray" adult products sold at Target and elsewhere, I don't expect certain toys to appear in the movie that are used in the worst scenes in the book.
In an interview
Slytherford says his brand will not appear in the film either, although some of the trainer's products may appear themselves.
"I think the film will re-ignite sales of the book, which may boost sales," he said . ". Adult-
Toy experts say it is difficult to accurately estimate the sales or specific items inspired by the book.
But they did point out something.
The novel includes a particularly vivid scene involving Ben Wa Balls, also known as Kegel balls, a sexual health product that retailers have been promoting for women for years, especially after delivery.
Sales of the ball soared immediately.
According to its president and chief executive, large sex product makers, California's exotic novelty products, used to sell 80,000 to 90,000 a year, and sold 1 million in the six months after the book was released, susan Colvin
"Literally, there is a lack of happy balls around the world," he said.
Slateford, the co-
Founder of Lovehoney.
"Knowing that these won't show up in movies, I don't expect to sell a lot of them either.
The sex toy industry is basically private, not just cultural.
Financial data are hard to find due to the small number of publicly held companies.
Some experts, such as Sara Ramrez, a retail co-publisher of the adult entertainment trade publication XBIZ, agree that Americans buy entertainment products worth between $1 billion and $2 billion a year.
IBISWorld's more conservative estimate is that the figure was $0. 61 billion in 2013 and is expected to grow to $0. 792 billion by 2018.
Because only Lovehoney can officially use the name "50 degrees Gray", others are forced to become creative.
Pipedream products that make sex toys and novelty products redesigned some packaging in grayand-
The black color scheme in the movie.
When the trailer for the film was released in July, California's exotic novelty widened its "scandal" restrictions.
Jimmyjane, known for her vibrators, is dabbling in "soft goods" for the first time, launching a film-inspired paedophile suit that includes items such as eye masks and silk ties.
"What I want to say is that everyone is catching up with the trend in making toys around 'Fifty Shades, '" Ms.
Mr. Rummie: Well, the publisher of XBIZ said.
Before the film was released in February, Babeland had added 20 new projects. 13.
"Gray" of Lovehoney"
Theme vibrator is one of the best selling products.
In the six months of the film, exotic novelty in California ordered 10 times as many items as it normally had in stock.
The Lovehoney product even entered Target in December, where its "fifty-degree gray" candle series, a few weeks ago, was in a shop next to Captain America's toothbrush, lubricants and eye masks upset some parents.
But while these companies don't want to miss the opportunity to take advantage of the film, they don't want to overestimate demand either.
Babeland still had some remaining items when he rushed to add supplies in 2012.
The company was a bit more conservative this time, and said that film-related products accounted for 5% of all new products.
"My personal view is that there will be a sharp spike and then it will disappear soon," said Nick orantino, chief executive of Pipedream Products.
Cultural problems also exist.
The book may have drawn a niche porn practice to the spotlight, but some critics have also seen a male protagonist who has put pressure on his lover in the way BDSM enthusiasts say, this is in opposition to the fact that consensus should be reached.
Some people say these misconceptions can also extend to sex toys.
Manufacturers also don't want customers with unrealistic expectations to be disappointed with their products.
"There are many ways in which they describe toys and products in the book, for exampleL.
James is not right. Colvin said.
"It's not too interesting to use the Kegel ball, it's actually a hard job to do it well.