Most people believe that male prostitution is a dangerous, degrading and exploited job.
But there are people who are trying to reshape it into a career without shame by using all the tools of modern business, Mobeen Azhar wrote.
"Our goal is to be the best navigator in the world.
"Josh Brandon's conviction is accompanied by a strong Welsh Valley accent from time to time.
The 20-year-old moved to London four years ago with the dream of models and celebrities.
But soon after he arrived, he began to do escort work.
Now he has a price list that includes hourly rates and discounts on the reserved block.
He issues loyalty cards so that customers who pay for nine "appointments" can get the tenth free.
"I have a very professional booking system and I offer full discretion," he said . ".
"My business model serves my clients as well as me.
Brandon's home and "work space" are located in the heart of Soho, London, at the doorstep of the West End.
This is a place where most people in London cannot afford to live.
But for Brandon, his monthly rent is an investment.
"Everyone in this area knows," he said . "
"There is an endless stream of tourists.
London is probably the most visited city in the world, so there are always new customers.
"I have Americans and a lot of Arabs.
I met clients who came to London to travel and now they send me to their home country to serve me.
I just got back from Munich.
I saw an arms dealer.
The most I do is 30,000 a month.
When I work hard, the money will be big.
Brandon's passion is not alone.
Russell Reeks runs the classification section on Gay List magazine QX.
London is now an international center for attracting male sex workers, he said.
"Now, our back page represents every nation in the world," he said . ".
"There were days when people walked straight into the office with suitcases from the airport.
Some of them don't even speak English, but they want to get the ads sorted out before they find a place to stay.
"One of the ads is Tommy from Brazil.
He is still learning how to speak English, but it doesn't stop him from making money.
"It's not good to work in a bar --
"Too much work, not enough money," he said . "
"I have a friend from Brazil.
He's escorting me and telling me I should try.
"My phone has been ringing after I put the ad on.
I 've seen two clients today and two more tonight.
I charge 140 per hour so you can fix it.
If I work all weekend, I don't have to work all week.
"My first day was tough because there was a client who asked me not to have sex with a condom, but I had to refuse.
I take my safety seriously.
Michael andwood, a nurse at the sexual health clinic, said: "Many sex workers take their sexual health very seriously. "We run a drop-
"In clinics, especially sex workers," he said . "
"We often find them using condoms at work.
Generally speaking, in London, we see an increase in HIV infection, but this is not usually the case with escorts.
If they take their work seriously, they will not play around for health.
"The vision of prostitution as an industry full of disease, addiction and victims is something that people like Brandon want to overthrow, but for many escorts it is still a real image.
Nico is now 40 and has been selling sex since he was 16.
He moved to Paris from his home near Normandy, France, and then came to London with the desire to engage in retail.
For a while, he sold designer men's clothing at a glossy department store in Knightsbridge.
But his attempts in his normal career are short-lived. lived.
"I started selling sex because I was such a nervous teenager.
I can't cope with normal life.
I have no support from my family.
This is my only choice.
I started taking drugs to escape what I did to my body.
Most of my clients were elderly when I was 16, so the medication helped me turn it off.
Even now, I use meth and meth.
"I escort when I don't have enough money to meet my habits.
The main difference between Paris and London is drugs.
You can get anything in London.
There are always people who pay for sex and there are always drug dealers who are willing to take your money.
Maybe one day I'll be clean and stop, but I can't do that right now. The story of Nico
Family rejection and drug addiction
Maybe a lot of people will think this is the norm, but Brandon is evangelical about a clean life.
"Drugs are not professional at all," he said . "
"They don't fit my brand and my goals.
"Family exclusion is not inevitable.
"When I won the male worker of the Year award, I texted my dad," Brandon said . ".
"I am proud of you, son," he said.
Brandon's father, who still lives in the Welsh valley and works on the railroad, is quietly accepting his son's work.
"I know what he's doing, and I won't shout out on the roof.
I will not discuss this with my friend.
I told him to be careful, but what else can you do?
Good luck to him as long as he stays safe.
Del Campbell of Terrance Higgins Trust said: "The acceptability of sexual work has undergone a slow social shift.
"There is a lot less shame for men who sell sex," he said . ".
"Normally these women are still considered victims, but escort is now a normal job for some gay men.
You can mention that you are an accompanying person at the dinner party, and in some circles no one will have an eyelid.
But there is still stigma.
"It's all about individuals," Campbell said . ".
"I met some escorts who talked about the shame of having sex for money.
They feel deeply guilty about lying to their families.
Many foreigners tell their families that they work in restaurants or shops.
They cannot cope with constant dishonesty.
"You have to tell those people that the escort may not be suitable for them.
But you do come across people who really see escort as work like everyone else.
Some people like their work.
We should support them.
Stigma has never helped.
"On Saturday, January 11, at 09: 06 GMT or 20: 06 GMT on Sunday, January 12, listen to boys for rent at BBC World Service.
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