50 shades of gray exploded in the Australian market, breaking the book sales and box office records, a story of the pursuit of happiness that shocked some and fascinated others.
Despite strong opposition from some critics, the film has been sold for 400 session before its premiere
New data show that the controversial film may have affected a significant increase in adult toy sales in the country.
In the week after Valentine's Day, online adult store sales increased by 30%, and Melbourne ranked first as Australia's most dangerous capital, accounting for 44% of the very special express delivery.
Alexandra Lewis, 35, owns and runs a company in Melbourne.
An online adult store specializing in women's products to encourage and empower women.
MS Lewis said sales in her store increased significantly after the film was released, and she thought the figures reflected a greater openness to discussing women's fun.
Fifty gray books and movies are a great highlight of a cultural trend, says Lewis, whether you think they are brilliant or grammatically wrong. MS.
This opens the door for women to discuss women's happiness and intimacy, she said, and they haven't finished the discussion yet.
There must be an increase in the number of people considering products in the target market, which also creates a broader market for people to consider trying new things for the first time.
Eway powered more than 17,000 Australian online stores, and in the six months leading up to the film's release, his average daily sales grew steadily to an astonishing 46%, there was a remarkable peak in February.
Andracova has seen a surge in inbound sales
The product level is high and seems to be more open to experiments, Lewis said. MS.
The online adult store has released a 50-degree gray tie-
A bag of handcuffs, whip, eye mask, collar and chain.
In particular with regard to BDSM products, we have stocked up some light-bound items such as small whip, binding tape and beginner handcuffs, and sales of these items have certainly increased, Lewis said, MS.
There seems to be a very women-oriented, changing philosophy, she said, and now the product is being sold to women rather than men.
This is a great time to encourage people to look at the product for the first time. The website traffic shows that more and more people put their fingers in.
Melbourne accounts for 44% of adult toy sales, Sydney for 24% of sales, and Perth, Brisbane and Adelaide for the rest of sales.
MS Lewis said that because there is a strong erotic community around Melbourne, Melbourne may account for a larger proportion of sales.
We have a lot of great shops and vibrant porn around Melbourne, she said.
"Melbourne has a lot of strong leaders in this area and women empowerment is truly recognized.
We are more than happy to try something new.
Matt block of Ivy said February was a climax.
In the wider category, flower shop sales also increased by 110 in the two weeks before Valentine's Day.
Sometimes background events can impact online sales in ways that might surprise you, he said.
In any case, online retail is changing in Australia --
Our overall sales have grown by 35 over the past 12 months.
But it's clear that categories like this increase the appeal of shoppers to get online, as it's a bit cautious.