Ethan zukman, who invented pop music.
Up ads apologized to the world in a lengthy explanation of his original intentions.
In writing for The Atlantic, zukman explained that he inadvertently created one of the most annoying forms of advertising on the Web.
After 90 s, Jackman worked for the tripod.
It is a website that sells content and services to graduates.
After the initial concept failed to become popular, Tripod later changed its business model to become a web page --
Hosting provider and prototype"
Social networks ".
Tripod has tried many sources of revenue to keep the business going, including;
Selling goods, subscription services, and even paid servicesfor magazine.
But what really works is advertising, and that's where everything starts.
As zukman explained in his article: "At the end of the day, the business model of getting our funding is advertising.
The model we get is to analyze the user's personal homepage so that we can better target their ads.
Along the way, we ended up creating one of the most annoying tools in the advertiser kit: pop-up ad.
"This is a way to associate an ad with a user page without putting it directly on the page, and advertisers are concerned that this means there is an association between their brand and the content of the page.
Specifically, when a big car company was afraid that they had bought a banner ad on the page celebrating anal sex, we came up with the idea.
I wrote the code to start the window and run the ad in it. I’m sorry.
Our intention is good. ”And pop-
Up advertising was born.
Zuckerberg, who is now working at the MIT Civic Media Center, lamented the current advertising
The support status of the Web.
Believe that "advertising is the original sin of the network", "Our Internet's degraded state is direct, if it is unintentional, the consequences of choosing advertising as the default mode to support online content and services.
However, he does believe that advertising revenue models that fund many businesses on the Web are not the only option.
Although there is a dialogue between technical experts, this dialogue revolves around the future of what we want the network to be.
In practice, a good example of this is the network initiative we want, supported by Sir Tim Berners Lee, creator of the World Wide Web, who is more open, affordable and more
However, zuokman is positive that other models can and should be explored.
"An easy way is to charge for the service and protect the privacy of the user, as cegowski has done to Pinboard [
Bookmarked websites paid by users-
Time registration fee, one penny more for each new user].
How much does it cost to subscribe to ads-
Free Facebook and receive a verifiable promise that your content and metadata will not be resend and will be removed in the fixed window mouth?
He continued: "for bitcoin and other cryptocurrency that allows trading at extremely low transaction costs, we may already be close to such a system. (In theory.
In fact, the transaction cost of Bitcoin is still a small part of a dollar. )
Projects like Stellar focus on mainstream cryptocurrency and ensure that these systems are not only open to digerati.
"If the star takes off (a big if)
If the transaction cost falls low enough (a very big if)
We may see that on small payments, the Internet is supported to compensate service operators or content creators for just a penny.