googletag. display("div-ad-articleLeader");
The Pulitzer Prize winner, The New York Times business reporter Charles duhiger, is behind the book, which has become a phenomenon.
In the power of habit, he not only reveals the science behind how habit is produced, but also reviews more relevant questions about how to change habit.
The book, published in 2012, sold more than 2 million copies worldwide and spent 90 weeks on the New York Times bestseller list.
But many people have said habits before, and we are tired of preaching about "changing your habits", from childhood parents to school teachers to professors at universities, to the boss of the company, and finally to the wife after marriage.
If we haven't changed after so many years of advice, why does a book have an impact on us seems to be a very relevant question.
Let me answer it.
Have you ever thought about what prompted you to make a particular choice? Have you ever analyzed why specific ads affect your purchase of the latest iPhone, while Nokia, an ad from Apple, is less attractive.
Simon Sinek gave the best answer in his TEDx speech, how great leaders inspire action, which later became the 3rd most watched videos on TED.
Ted speech by Simon simk
If you haven't seen this video yet, I'm not sure if you live on this planet. (
However, there is no problem if you read this on Mars. )
Basically, according to his research, people should start with "why", then "how", and finally "what ".
This is exactly the opposite of the cycle in which we are usually forced to do things.
People will tell you "buy a mobile phone", what is this ".
They then tell you "12 megapixel camera, 2 GB quad core processor, 16 GB memory" and "how ".
In the end, they didn't even come down to "why ".
Now look at Apple and see how they sell "everything we do, we all believe in challenging the status quo and thinking differently.
We do this by making our products beautifully designed and simple to use.
We just happen to have made great computers-want to buy one ", the gold value of this product is high and there is no doubt that it has led Apple to become the company with the highest valuation of Dow Jones.
It seems that we are moving away from the topic at hand, but even if you believe in the power of "why", Charles duhiger will make it valuable.
He will help you explore the "causes" of habits through cutting-edge scientific research and amazing anecdotes from top CEOs, how they can successfully change habits and enable their company to take the next step.
Why should you read the Power of Habit with all sorts of anecdotes about effective use of habit formation knowledge.
One of the experiences is about marketing people at P & G, one of the world's most respected companies.
They desperately tried to sell a new product called Febreze, which has become the worst product in the company's history in terms of sales.
So they decided to watch a video of people cleaning the house and study the process in detail.
All of a sudden, they found an almost unobtrusive exercise.
Then, by changing advertising a little, this habit became a target, and Febreze was a huge success with over a billion dollars in sales.
But perhaps the most interesting anecdote is that a new CEO took over Alcoa, one of the world's largest aluminum producers.
At his first meeting with investors, he emphasized the importance of safety in production companies-the expectation of investors is to commit to stronger sales and better financial conditions.
Stock nose the next daydived.
But what others don't know is that the new CEO found a "key resident" and soon Alcoa became the top performer of the Dow Jones index.
So increase sales, create innovative companies, increase productivity, and understand habits.
Now that we have resolved the "why" section, let's go to the "how" section.
The brain creates habits to preserve mental energy so that energy is not consumed every time a routine task is done and used for more complex and new problems.
Then the author talks about how habits come about.
The habit circle consists of tips, signals, routines, repetitive activities, and rewards.
Take checking email as an example.
As soon as the new mail is received, the BlackBerry starts to vibrate-"cute" and the brain starts to crave a brief disturbance-the "reward" for checking the mail-the "route" will provide.
Without control, this suspense may appear until every employee in the meeting is busy scanning the BlackBerry under the table, although it may be the latest cricket score.
The golden rule of habit after knowing how we develop habits, we need to know how we eliminate a bad habit.
The golden rule of habit change comes-"a bad habit can't be eliminated, it can only be changed.
"How does it use the same tips to provide the same rewards but change the routine.
In the case of P & G, smell-
Because no one is willing to admit that their house is smelly, Febreze, a makeup remover, is heading towards failure.
However, whenever a person cleans a room or makes a bed, they find a habit of feeling a sense of accomplishment by adding a good smell to it, which can be further enriched.
Febreze's sales are growing rapidly, not as deodorant, but as a good feeling at the end of the cleaning procedure.
Similarly, in the case of aluminum companies, the new CEO has developed a basic habit-which, if adopted, will bring about great changes.
In this case, the habits of workplace safety are consistent with the interests of employees (
People who don't want to be hurt), management (
Who hates paperwork that has to deal with missing employees and injured claims)
And investors (
Who paid for damage claims and downtime).
Compared with graphic design companies, Alcoa, which handles molten metals, has become a safer place to work in a few years.
In addition, the efficiency gained by making Alcoa a safer workplace, and the productivity gains brought about by the reduction in downtime, have greatly increased profits.
This conveys the power of a basic habit.
Finding the right keystone habits, however, is the trick, and if you keep working hard, it becomes a habit to first discover the right ones.
This book also takes you to a lab where neuroscientists explore how habits work.
You will find out how important the right habits are for those who win the Olympic gold medal --
Michael Phelps, a simple event like coffee, and a national sensation-Howard Schultz, the man behind Starbucks, this man knows his "I have Martin Luther King.
It also allows you to ride in the locker rooms of the NFL and Target supermarkets to show off keystone habits that have earned billions of dollars.
So the power of habit will force you to read the book, which is the ultimate marketing route.
"The key to weight --
Creating innovative corporate and social movements and achieving success is an understanding of how habits work.
We have just written a book with cutting-edge scientific research.
Want to buy the power of a "Habit: Why do we do what we do in life and business Amazon price: $16. 00 $2. 00 Buy Now(
Prices as of October 27, 2016)
Function articleAdMiddleLoad (){if (typeof jQuery ! = "undefined"){
Last position of Var = 0;
Minimum distance between Ads var = 1200;
Minimum distance from var at the bottom = 300;
Var adsToPlace = 20; for(var i = 1;
I /element is located after the ad & in the last position! $(this). hasClass(
"Article ")
/Element is not advertising &&($(this). position(). top -
Enough space between Ads & $ (". articleText"). height()-$(this). position().
Enough space from the bottom of the article | $ (this). prev(). hasClass(
"Article ")
/The previous element is a slide)){$(this). before($(
"# Articleadmedle ")); googletag. display("div-ad-
"I ");
$ (this). position(). top;
SpotFound = true; return false; }});
/If no location is found, stop looping and remove any remaining banner slots. if(! spotFound){for(var j = i;
J