Bauer Media has announced that it will close the international metropolis of Australia in 45 years.
Paul Dykzeul, CEO of Power Media Australia, announced the closure on Tuesday, saying the decision was not easy, but the company needed to "reinvent and define the business to our readers today ".
Australian media editor Darren Davidson said the closure was a sign that Australia's "love" with print magazines was "very threatening ".
The international metropolis in September 2017 published the media star of the future.
Tip: they don't work for the Cosmo.
Picture: International.
This week, Bauer Media announced that the international metropolis, which was released on December, will be the last issue.
45 years after publishing in Australia, Cosmopolitan-
A magazine run by young women for young womenis no more.
I love Cosmo deeply.
I worked there for six years, twice, running for an editor --in-
After my old editor, Bronwin McMahon, left, he was the chief.
I have written countless topics and interviewed hundreds of "real women"
Magazine representativecelebrities (
Then talk to real celebrities).
I helped invent thousands of headlines and covers, and I tested sex toys, fitness gadgets and weird skin care products.
Most importantly, I am happy and honored to work with some of the most talented and hardworking women I have known so far.
In short, I have worked for Cosmo. We all did.
Its mission is a straight
Talk about the best partner, the kind of person you go to when you need a clothing assessment or want to say something during an interview or get advice about your new boyfriend, it's what we live and breathe in the office.
But over the years I 've been there, I 've heard a lot of different forms of voices, and cosmo is a magazine for stupid young girls, their interest goes from a good day of hair to a good day of hair.
I heard this from my own friends, family and people I barely know.
I used to laugh and it's basically tacit, but over the years I 've developed a way to show these critics that they're wrong.
But with the death of Cosmo this week, I think it's time we finally saw it in the groundbreaking feminist magazine --
And reflect on what it can have (should have)
Remain relevant in the digital age.
The international metropolis in September 2017 published the media star of the future. Hint.
They don't work for Cosmo.
Image source: female magazines that provide labels stupidly say that their lack of substance is reverted, incorrect, and discriminated against (
I was wondering if anyone has said something similar to GQ or Esquire? ).
This label reinforces the idea that the interests of women are less important than that of men and should not be taken seriously (
See also: chick Kumar, the shocking pay gap in the men's and women's movement, the derided term "mumpreneur ").
The fact is that the birth of the cosmopolitan city opens up a new world.
It failed to do this at the end.
Helen Gley Brown transformed from a sick literary magazine to a cosmopolitan (yes, really)to the must-
Reading the Bible for a young woman is a feminist in her own way (
Although it should be said that some of her points, regarding the LGBTQI community and her lax attitude towards sexual harassment, will be considered very scary today).
When many women do not work at all, or stop working when they get married, she supports working women.
She showed women that it was a very effective option to have no children.
Of course, she helped lead the sexual revolution by telling readers that their sexual pleasure is their right, not the optional extras on the menu designed by men.
Many ideas from Gley Brown
Independence, freedom of choice and women's rights
Until the end, it is still inherent in Cosmo.
I wrote everything from the wage gap to the right to abortion, to domestic violence and the emotional abuse of its painful sister.
One of my favorite interviews since then was Syl Freedman, a young woman who took the pharmaceutical giant Bayer and had them store what she needed to treat endometrial disease in Australia
We cover finance, careers, sexual health and politics.
However, although Cosmo advocates concepts such as physical positivity (
They have been running models of different sizes since 1997)
Today, brands can do a lot of other things to stay relevant.
Robin Lawley appeared on the cover of Cosmo and she is far from the only one with a "normal" figure.
Image source: from today's point of view, we are too white, too miscellaneous, too long.
While we do a good thing by showing beauty to women that there are many shapes and sizes, when it comes to skin tone, we are not that passionate.
In fact, I remember there was a particularly awkward meeting when higher powers told our editors that we couldn't run Beyonce-
Who should I remind you, Beyonce? on the cover.
The little-known singer is considered unsuitable for the cover.
Image: Kevin Winter/Getty Image resource: Getty Images, when we run thousands of sex-
Positive stories, I may be able to count on the mention of lesbian stories on the one hand.
It's shameful, and when you see the way Millennium brands like Junkee and Buzzfeed have included all audiences from the very beginning, cosmo has not accepted its original fun, freedom, and feminist spirit, and it seems crazy to adapt to these ways of thinking.
These publications should show us how backward our times are.
But something about sexual positivity: it's important.
We wrote a lot of interesting articles about sex in a cheeky and girl waypositive. (
My title is "moaning game: Winter is coming . . . . . . You will do the same ", which is still a high point in your career.
We also made a sex toy special program called "Sex Toy Story: starring your old partner bath and Woody" and Disney really should sue us. )
Yes, we did write about how to please your partner.
But there are more stories about how to make sure you get what you want from sex.
The content is great and I support it.
But it is not enough to maintain Cosmo through the digital age alone.
In last September, there were three social media stars in "Cosmo --
Lauren Curtis Keira ysin and Pia mullenbeck
The title is "we are the future ".
Looking back, it seems to be the knell of a once iconic brand.
Power and Canada (
Bauer previously owned the company of Cosmo)
It's too late to accept the numbers and when they accept the numbers they do half
Wholeheartedly, never give the brand the resources, time or attention it needs to compete correctly onlinefirst brands.
When I re-joined Bauer earlier this year in a different title, I asked a senior executive if Bauer would be making a podcast soon.
He replied, "Do you know?
I think there may be a future for podcasts. We’ll see. ”I was agog.
How can a senior manager of a media company not keep in touch with what is happening in the media?
Why is there a lot of things to do before the Cosmo closes --
From Bauer's mismanagement to lack of inclusion to the power of the digital age --
But I would like to know if part of this is due only to the fact that Cosmo has done its job.
Maybe young women don't need a straight
No longer the best friend.
Maybe they're their best friends.
Maybe they have learned the lessons of Cosmo over the years.
Their bodies are as good as they are, they should have a good sex life, holidays are important, good friends are much better than boys, you are not a bad feminist if you like lipstick and high heels --
You are just a person who likes lipstick and high heels.
Perhaps, when it all comes down to this, Cosmo does a great job of showing women how great they are.
Maybe that's why we don't need it anymore: because it does what it starts to do. -
Lauren Sims is a former deputy editor-in-chief of Cosmo and a close-up writer.