Ironically, the land of the Kama Sutra cut half of the kissing scene in a recent James Bond film.
India is currently a dichotomy in which a group of people treat sex in an open way
They keep curiosity when they think it is taboo.
Despite this, the number of e-commerce has increased in recent years.
Commercial retailers in sexual health and awareness spaces, such as Besharam adult stores, are personal, shy shopping carts, private entertainment, Muah life and teamwork.
Lovetreats is an intimate lifestyle brand that inspires you to spice up your love life.
This is an online market.
Select and plan products from around the world such as lubricants, love toys and sexy massage products.
Founder Balaji T Vijayan and Ute Weiler studied the idea separately before meeting and starting Lovetreats.
During his previous company trip to Amsterdamyear-
The Dutch colleague of old Balaji took him to a trendy sex shop where both men and women were in an interesting non
Judge the environment.
The communication of the salesperson is not only to try to sell the product, but to contain awareness and sex --
Positive information
Baraji's positive attitude towards intimacy resonated, and he immediately started market research and established similar companies in India.
Although there are already other players in the Indian market, he believes that they will not let people feel at ease. Twenty-four-year-
The first time I came from Germany to Bengaluru, the old uite met modern women who openly talked about dating and sex, but they only got sex toys when they were traveling abroad.
She feels that women and men in India can be in an elegant, non-
The daunting way is gone.
When Balaji and Ute met in 2014, they realized that they were working on the same project and joined forces to start love.
On the different types of products offered on the platform, "the products and experiences we provide are almost a new thing in India, and we are the first to become women," said Ute.
Including couplesfriendly.
Our vision is to encourage our customers to be curious and confident about their relationships and bodies.
Ute added that in order to make sure people feel comfortable exploring love, they chose an interesting, no.
Daunting designs and brands that make people smile without retreating.
"We don't have nude or obscene images on our website, and we're away from products that objectify women or push people out of comfort zones," she explains . ".
However, one of the biggest challenges for the team is to raise awareness of intimacy and sexuality
Related topics and products.
Many people don't even know good things like lubes, couple games, accessories or toys, said Ute.
But when the two told them, they found that people were curious and interested in trying new things.
"That's why we decided to create awareness and inspiration with high quality content, so we post blogs and videos and work with content partners
"Create content, not advertising," said Ute . ".
Lovetreats also has online courses, pop up
Stores, events, chat features, and WhatsApp groups help customers learn more about the product.
Lovetreats began operations in last October and began delivery nationwide in November.
It completed 400 orders in December without any marketing costs. Post-
The team said it started generating revenue from day one and will soon break even.
"We also plan some fast for us-
Mobile products and identify the right partners for them.
Because we always get a good response in offline activities and have so much fun in pop music --
We may open some stores. and-
Give our customers the opportunity to interact with our products, "adds Ute.
Sexual health is a lucrative market globally;
It is estimated that US revenue will grow to $52 billion by 2020.
It is estimated that India's sexual health market will reach Rs 1,000 and will continue to grow.
In India, however, there are several legal issues and gray areas facing the intimate lifestyle product store.
Considering the ambiguity of the relevant laws, many large e-commerce companies
Commercial sites like Flipkart have canceled their sexual health category.
This was done after the police received an email complaint about Flipkart and four other websites.
Due to legal ambiguity, the legality associated with the purchase and sale of these products remains questionable.
According to Dhruv from the Sexpiration team, India still has a long way to go.
"It's not clear yet," he said . " Because the definition of obscenity in Indian law is rather vague.
However, Ute said, "We put a lot of effort into making sure that all the products on our hands
The choice of our online store is 100% legal.
Our legal team helps us to check every product and get customs clearance.