You can say that Chad braaverman is destined to be in the sex toy industry. (
Warning: click on the link in this story to take you to a website with adult themes. )
Today, he is the chief operating officer and chief creative officer of Doc Johnson, the largest adult toy manufacturer in the United States, and his father, Doc Johnson CEO Ron braaverman, was founded in 1976.
The company is located in North Hollywood, with employees ranging from 250 to 500, depending on whether it is in the off-season or in the peak season (
Obviously, summer is slow for adult toys)
It has about 215,000 square feet of facilities.
Sex toys are produced every day.
According to the Information Chart (see below)
Merchants consume 12,000 pounds of the materials per day and produce 75,000 products per week.
The global toy market is reported to have an annual income of $15 billion.
That is to say, there is only one thing on the 34 th. year-
Old Chad's idea: what do people really want when it comes to happiness?
Growing up, he didn't know what his father was doing.
"Basically
Internet and absolute pre
Google, so without first-hand news, there is no real way to discover anything about my dad or the company, "recalls Chad, who grew up in the San Fernando Valley, who lives with his mother, it's a private school.
"Mom and Dad agreed it would be better not to separate it from general knowledge so that people don't judge me or let their kids hang out with me.
I think the industry is more of a shame than it is today.
"According to Chad, Ron claimed that he had his son sit down at some point and tell him about the family business, but Chad claimed that the conversation had never happened.
"What is my memory [my father]
"There has really been a big change in the growth process," he said . ".
"We seem to have done import/export of health devices, but the definition of health devices has changed.
"Anyway, at the age of 15, he started working at Dr. Johnson in the shipping department.
In the summer before the ninth grade, he had no driver's license yet.
"I started loading," he said . "
"I did it all summer.
Then, the next year, I worked in the packaging and filling department.
"When he was senior in high school, he worked in the purchasing department.
He went to college, studied business management and marketing there, and worked at Dr. Johnson every summer.
After graduation, he joined the family business. time.
Chad prefers the word "amusement products.
"I just feel like 'play' might be synonymous with something a little cheaper and not very well made," he said . ".
The company is proud to deliver the manufactured productsin-
US Happy Host
At present, their best-selling product category is vibrator, and their product range includes dids and didloes, strokers and masturbation.
As for their best
For sale, it's Sasha Gray's solatium, a realistic replica of this solatium
The private part of the time porn star.
It was made by the actress herself and retails for $27.
Chad says he sells thousands of vehicles a day.
While the adult film industry has been struggling to maintain control over its products with the rise of the Internet, the business of selling entertainment products has better withstood the storm.
"You can't download dildo," Chad likes to say . ".
"This is a tangible product.
We made a product that you can use alone, you can use it with your partner and can enhance your sex life, any faith, any sexual orientation for white, black, European, any culture, any race.
Our market is basically people over the age of 18.
We are not small companies.
We make products for everyone.
Chad said: "After Fifty Shades of Gray and the film version of the book helped push sex toys to the mainstream, we have experienced tremendous growth.
The whole industry has been well promoted.
"Now, since the surge, growth has slowed and competition in the adult toy market has intensified.
"It seems that there are 10 new industrial years coming into the industry.
"Looking forward to the future, Chad is concerned about the combination of happiness and technology.
"Even though I know that our products are for masturbation purposes, they are definitely for connecting people, and the next revolution in this area is that when people are not together, get them in touch with their partners and with virtual partners. We're a piggy-back industry.
We will not invent a technology, but we will find a way to find the best and most interesting technology and inject it into our products.
Happiness will eventually bring people together, he knows.
"I am a child of the 'demolition people' era," he said, with the dream of "being able to have a seamless experience with your toys and another person ---
Your partner, your wife, your husband. -
They might be somewhere else at the time, but you can feel their experience and what they're going through at the same time.
"Now, you have adapted to part of Sasha Gray.