WILMINGTON Del (Reuters)-
Next month, the Toy "r" Us put its famous mascot, Geoffrey, at the auction.
Also for sale: Sex-toys-r-us. com. The adult-
Domain-facing is one of hundreds of website addresses for Bankrupt Toys
The chain store is looking for a buyer as it closes its business with blinds 735S.
According to the court records, the store.
Also for sale: ihatetoysrus.
Too bad.
Com, kinkytoysrus. com and adult-toys-r-us. com.
The company is selling its intellectual property, including its name, the giraffe logo Jeffrey and the baby "r" American brand, to raise funds to repay creditors.
Brand experts say it may be one of the most valuable brands sold by a closed company.
A spokeswoman for toy fight city did not immediately respond to requests for comment.
Companies like Toy "r" Us often register relevant domain names to prevent someone from hijacking their brand for their own business, Bob Fei, brand expert and CEO of Retail Doctor Consulting
"They're just crazy," said Phibbs . ".
"I'm sure they're laughing, drinking Red Bull and coming up with it every iteration.
Phibbs said a long list of domain names owned by the company revealed the charm of the Toy "r" American brand.
The company has registered dozens of domain names: lodges-r-us. com, bistros-r-us. com, recipes-r-us. com, burgers-r-us.
Even cigars-r-us. com.
"It shows the power of the brand," said Phibbs . ".
"R 'US is the key to the brand, not the toy.
"No domain name is currently active.