Toy R & R stores began operations in the United States last year.
Picture: iStockSource: Toy fight city, a supplier retailer, is famous for its healthy familyFriendly goods
From Barbie to board games and bikes.
But, after bankruptcy, in order to repay creditors, the company's intellectual property rights in the United States were sold on fire, which led the store to put price tags on some of the very best-selling goods.
In addition to the Geoffrey Giraffe logo and the Babies R Us logo, the company has launched a series of vivid URLs.
If you want to have kinkytoysruscom or sex-toys-r-us.
You have a chance to attend the auction next month. Ihatetoysrus.
Too bad.
Com is also available to the highest bidder, Reuters reported.
Giraffe Jeffrey was snapped up in the bankruptcy of the toy fight city.
Source: The supplier company has never used the website, but purchased the website to prevent others from using it.
As the company closes its stores in the US and UK, it no longer cares if anyone is starting to sell adult toys under its trademark.
Bob Phibs, brand expert and chief executive of Retail Doctor Consulting, said he was surprised by the extent to which the company protects its brand property.
"They are crazy," said firbs.
"I'm sure they're laughing, drinking Red Bull and coming up with it every iteration.
Mr. Phibbs said a long list of domain names owned by the company revealed the charm of the toy fight city brand.
The company has registered dozens of domain names: lodges-r-us. com, bistros-r-us. com, recipes-r-us. com, burgers-r-us.
Even cigars-r-us. com.
"It shows the power of the brand," Mr Phibbs said . ".
"R 'US is the key to the brand, not the toy.
"Toys R & R is closing stores in the US and UK, but the network in Australia is still open.
Source: AFP/Daniel Leal-
OlivasSource: AFPToys R Us filed for bankruptcy protection in last September, and after frantically trying to restructure the business, chief executive David Brandon told employees, the retailer has more than 700 locations in the United States and 33,000 jobs.
"We are putting a sign for sale for everything," Mr. Brandon told the staff on a conference call . ".
"To be frank, anyone can provide an extra dollar [
Than the liquidator. .
Soon after, factories in the UK and Ireland closed.
However, Australian entrepreneurs who dream of opening their own toy fight city brand store here may need to think again.
Toy fight city in Australia continues to trade normally, speculating that the company may bundle its business with Asian stores and sell the whole item, which could be an obstacle
Operate separately in the same and more casesloved brand.
But if you want to start a company called "adult"toys-r-us.
Com ", now is the time.