Released by Bianca London for mail online: 11: 54 EDT | update: 17: 42 EDT on March 28, 2013, Superdrug teamed up with Ann Summers on March 28, 2013 to provide customers with the opportunity to pick up weekly toiletries and sex toys in one place.
The goal of the brand and the high street chain is "to meet the needs of busy modern women in one place, who want their beauty, cosmetics and sexual needs to be met at the same time ".
The Superdrug company will stock up Ann Summers's range of products, including seven popular rampant rabbit vibrators, which were originally written in "Sex and the City" and "Sex and the City"
99), vibrating bullets, shaking balls, 50 recently popular Gray (18) and metal vibrating eggs (20), and milk chocolate body paint (5) novelty items such as edible lubricants (£ 8.
The series is located in the existing sexual health and well-being section of the store and can also be purchased online.
Fiona Davis, brand director of Ann Summers, said: "We are very excited about this new business partnership with superdrugs, in fact customers can now pick up their cosmetic essentials, there's something else that excites the bedroom.
Offer: there will be more toys for sale in the aisle, such as vibrators, love balls, and sex toys such as rampant rabbits: There will also be vibrating eggs, the lubricant and body friction shown in health goods follows a 50 degree hue phenomenon, and sexual toy sales have broken through the roof-so we all seem interested in sexual enhancement, and broaden our mentality.
"We are delighted that our best-selling products-such as the rampant rabbit and our innovative range-will now be available to a wider audience.
Melanie Wilson, head of health at Superdrug, added: "This new series will give our customers the opportunity to browse and purchase this product category in a comfortable and convenient environment, whether in the store
But in response to twitter, many customers are not interested in this partnership.
Kaylea safem Sharma wrote: "It is surprising how many negative comments have been made on the super drug stock Ann Summers products.
Lauren McCartney wrote: "Still can't believe that super drugs will provide stock for Ann Summers's products!
Please don't take them near my counter! #oooer'.
And Calais Sal added a more concise response: "Ann Summers and the Superdrug? No no no no.
Rachel Toal said: "Frankly, I was shocked by the inappropriate merchandise sales in this store.
I'm not prude (no stranger to Ann Summers either) but when I go to the pharmacy to buy diapers I don't want someone to ask me
Three of my questions. year-old.
"No mother should explain what" that funny rabbit "is (unless, of course, they're watching a episode of bunny babes ).
There is a time and place for shopping toys
This is at home and there is a Post besides the kids
Have a drink before bed
The only battery
The surgical items I would like to see in Superdrug are used to clean the teeth --
Not for my sex life.
The new partnership echoes the continuing anger surrounding the decision to start storing Durex products in stores.
The idea was first put forward in 2004, but it was not realized later.
Durex's sex toys were put on shelves in 2007, but were withdrawn in a negative reaction from the public.
The Durex sex toy series was introduced for the second time in 2012 boots, but was criticized by shoppers who thought the display was inappropriate.
Customers complained that they had to walk through sex aids in order to buy shampoo, deodorant, toothpaste and sandwiches.