LAS VEGAS —
In the chaos of International CES, a small sex tech company called ohmibot is working to illuminate the sometimes forgotten female space --
Sexual technology.
The brand is one of the first companies to build connected toys, offering apps
Controlled vibrators and sexual health equipment.
Also look: is the bedroom not hot enough?
Got $250 worth of lubricant warmerAt at 2016 CES, ohmibot got Engadget Best CES Health Award for its lovely Krush, Krush is
For husband Suki and Brian Dunhamand-
The wife duo behind the company, the award is not just a sign of success.
This also marks the end of the technology industry will be women
Focus on sexual technology.
Picture: in ohmibodNow's seventh year at CES, Suki told Mashable that over the past few years attendees sometimes looked down on them for their connection to the adult industry
"Whether it's people passing through our booth or the entire technology industry, we don't necessarily get the same respect as baby products," she said.
"But we have seen this change over time," she continued.
"Obviously, the award last year means a lot to us.
It's not about winning awards or even being nominated, it's about the fact that we're considered at the same level as everyone else.
"Picture: ohmibodIt is not sexual on CES.
As Engadget points out, adult-
The film studio Naughty America will be hidden in the conference room at this year's event.
In 2016, we reported VR porn at CES, which later became an important sex technology industry.
Later this month, Las Vegas will host the AVN Adult Entertainment Expo, an industry event that will continue with CES until 2011.
After all, sex technology is considered a very big industry.
According to an article by Wired magazine about women in the sex technology industry, 500 Startups estimate the industry as a whole to be worth about $30.
6 billion, although this number is often different.
Although Dunhams did present their products in AVN by 2011, the men on the show
What they want is not the dominant atmosphere.
"Since we started, our entire mission has been to level up the game in this product category and make these products very approachable.
So they turned to CES in 2010, hoping to talk to more technicians, Brian said.
Focus on the audience.
Although they were initially denied a location, a letter and a few calls, Suki and Brian convinced CES to get them on the bus.
Since then, they have been showing as they become more and more successful.
In 2014, they selected global distributors at the exhibition.
Last year's show linked Dunhams to a representative who put the product on Target.
This has changed dramatically compared to when they first launched ohmibot in 2006.
"Everything has changed dramatically since 10 years ago," said Brian . ".
"We came in, we were really kicking the tires, like we could in the industry?
It turns out that some of our best friends are now a bit from the industry.
It is filled with a lot of truly passionate, intelligent people who, in some cases, want to push boundaries in a positive way, with positive messages.
Picture: OhmibodSo, where are the other women-
Sex technology company at CES?
"At the end of the day, we are a technology company and I don't think a lot of people in our industry are necessarily technology companies," Suki said . ".
"So maybe that's why there aren't a lot of people going into this particular market.
"My other idea is that all the shame that we have been fighting for the past 10 years still exists," she continued . ".
"For example, even if you have a super smart, great technician ,[she or he]
It is possible to think twice into this space.
So maybe that's why you don't have a flood, and if you're talking about virtual reality, anyone can get into the space and there's no stain around.
"This is not to say that there is no woman in this space who is trying to make sexual technology.
Dame Products successfully launched the first personality toy Kickstarter campaign for its wearable vibrator.
Or Cindy Gallup, the head of advertising and founder of MakeLoveNotPorn, who often talks about the difficulty of starting sex technology --
Ups sometimes faces difficulties in getting money.
Dunhams has its own difficulties even in building and marketing their products to the public.
"We made the accountant not want to work with us and we made the printing company not want to print our manuals, which are very friendly and instructive," said Brian . ".
"Facebook, we still can't advertise.
In fact, Facebook points out in its advertising policy that, in addition to products or services used for contraceptive and safe behavior, advertising may not promote the sale of "adult products or services.
Another problem is to worry about the happiness of women, as an extension of this problem, the sexual health of women.
"It's one of the things that I 've been personally impressed with, is the idea of this hypocritical world we live in, because we do talk about male satisfaction and male sexual dysfunction, but on the female side, it's hard for us to talk about it for whatever reason, or it's hard for the company to do that, "said Suki.
"It's fun to do this, and I 've been asking myself how and why.
"For Dunhams, their product is like a toy for women as a sexual health tool.
Lovely Krush helps women to enhance their pelvic muscles, which helps to improve the quality of the orgasm.
The company's new lovelyfe asks the mini vibrator to work with the same TASL app that controls and stores Krush's kegel motion data, meaning users can easily move from motion
Image: ohmibodBut ohmibot's CES news is the upcoming software development kit that will allow developers to create apps that work with the toys and devices they connect.
As devices become more and more part of people's intimate experience, Brian and Suki want to stay ahead.
"It's a bit groundbreaking in our world because no one is really open --
Buy their products
In the sex technology industry," Suki said.
Launch of SDK.
This is the case with young people. . .
Growing up on platforms like Snapchat is their first intimate experience. . .
It's a virtual experience . "
"Whether virtual or physical, this is a major shift in the world's perception of intimate contact.
This is not to say that it will replace it, but it will certainly enhance it in some way.