The latest fictional characters from different foreign countries, wearing different clothes and telling different jokes.
But the more carefully you look at Global's marketing campaign for "Bruno" of Baron Cohen, the more sales promotion is like "Borat 2 "---
This also explains the advantages and disadvantages of "Bruno.
When Universal's ribald Baron Cohen comedy hits theaters in July 10, expectations will be high.
The studio cost $42.
5 million acquisition of the issuance rights of "Bruno", 2006 of the "bolat" global revenue of more than $0. 26 billion in 20 th Century Fox, which is R-
Comedy once Starring
British television comedian
Universal declined to discuss its marketing approach to "Bruno", but comments on the film's numerous TV shows, upcoming attraction trailers, print ads, and websites show that it is a deliberatein-
Glove is trying to connect Baron Cohen's two comedies.
"The people who brought you to Burat came back," said one place . ".
The other person said: "The people of Bolat are back.
The event also showed how the studio could respond to some of the potential responsibility of "Bruno", including the possibility that the title character could be more divisive and persuasive ---
In other words, not as cute and naive as Borat.
When Fox released Borat three years ago, it faced a completely different marketing challenge.
Although Barron Cohen often appears on HBO's "Da Ali G Show", few people know who the title character of the film is, and no one is familiar with the comedian's irony. -the 37-year-
Play an extreme role (
He is an anti in "Burat"
Flash Kazakh reporter in Austrian fashion reporter Bruno)
Then, he was in the uncomfortable scene in which unsuspecting people reacted to his eccentric behavior.
To help establish the way "Borat" works, Fox has shown hundreds of films across the country in the months leading up to the film's release, not only bringing the film to many film festivals (
Including Toronto, Helsinki, Finland and traverse, Michigan. )
There are also countless words-of-
Social networking sites such as radio, MySpace and Facebook, as well as interviews with entertainment journalists.
Fox also released the film in only 837 theaters.
Transformers: The Rise of depravity premiered in 4,234 locations last weekend)
And let the positive buzz spread from the big cities to the rest of the country, where the audience of "bolat" continues to expand.
Unlike Fox, Universal Studios will immediately issue Bruno extensively, as the film audience is now familiar with the way Baron Cohen is doing it, so the studio doesn't need to launch a Fox movie
Efforts in education.
In fact, according to the data compiled by the national research team, "Bruno" enjoyed twice the audience awareness of "bolat" at the same point nine days before its release-70% versus 35%.
NRG data, in addition to showing strong "Bruno" support for men under the age of 25, also shows "no auxiliary consciousness" of "Bruno "---
In the absence of the investigator's prompt, measure how familiar the audience is with the title ---
Faster than "Burat.
A rival studio estimates that Bruno's box office revenue will exceed $30 million over the weekend.
Universal has repeatedly suggested to ticket buyers that they would like "Bruno" if they liked "bolat", which is undoubtedly more outrageous.
At the same time, the studio is attracting female viewers (
The "Bruno" shows in "Gossip Girl" and "single woman" also have followers of gay men)
Hope to expand the fan base of Baron Cohen
Partly because the film was criticized by gay activists for describing homosexuality (
Bruno is a gay man obsessed with anal sex, tied clothing and sex toys)
Universal Pictures uses its TV shows and trailers to show that many of the film's pranks have nothing to do with the sexual orientation of the title character, or the reaction of people in the film to his sexual behavior.
Almost all TV shows showed Baron Cohen hitting a wall at the airport trying to hide his face from paparazzi.
Several places included what he told a so-called terrorist, Osama bin Laden, "looked like a dirty wizard or a homeless Santa.
"Barron Cohen appeared on Richard Bay's TV talk show in many places, and he said he adopted an African-American baby to exchange the iPod.
At the same time, global stressed that Baron Cohen was playing a role ---
The film's promotional material, unlike Barron Cohen's usual way of working, details how he and his film-making team staged the film's set.
According to the audience survey, regardless of the global sales of the film, "Bruno" will make the buyers polarized.
In addition to asking potential movie audiences if they are "absolutely interested" in "Bruno", NRG pollsters also asked if they were "absolutely not interested" in the film ".
Of all women, 23% are definitely interested, but 27% are certainly not.
Although men under the age of 25 are far more interested in "Bruno" than they are not (44% to 7%)
The older men are separated from each other--
27% are definitely interested, but 30% are certainly not. (
A film for a very narrow audience. -
Hannah Montana: Film-
There are often numbers of the same polarization. )
The early comments by Internet critics about Bruno were basically positive, but the Hollywood trade paper was not so impressed with him.
Critic Todd McCarthy wrote in Variety: ". . . [T]
He will turn off some content (
Including some gay people without a doubt)
Just as the picture accumulates the acid and disease caused by the world of weariness.
Kirk Horney Carter said in the Hollywood Reporter: "We all know Polat.
Borat is our friend.
Bruno, you're not Borat.
"The final Test will be the earliest ticket for the film --
The buyer recommended "Bruno" to his friends ".
If they do, Bruno can play on Labor Day.
If not, it will crawl until the end of July. --john. horn@latimes.