As early as 1976, Chad Bravman\'s father Ron invested in a manufacturing start-up, and consumers bought his products behind the shabby bookstore and hurried away with something hidden in brown paper bags.
The young Brawman was not born yet, and he grew up ignorant of how his father made a living.
Until he learned that his father and partner run a company that is not as criminal as he had long imagined, he was in his teens.
\"This is a big mystery that no one has ever talked about, what my father is doing,\" said Brawman, 35, at the North Hollywood office of Doc Johnson shopises, a family company.
\"For a long time, I always thought he was a Mafia member.
Ronald Bravman is doing a rubber penis.
He also made rubber vaginas and handcrafts.
Shape items designed for anal insertion and a variety of other novelty items related to masturbation fun.
According to the continuous development of the times, these items are first and foremost tactfully referred to as marriage AIDS-just as the vibrator is a couple consultant-then a sexual toy and ultimately a \"happy product \".
It was still a shady niche when senior braaverman created Doc Johnson, but the company will continue to be the largest producer, which is estimated to be a $15 producer (£11bn)
Global industry.
In fact, Bravermans-29-year-old Ronald, Chad and his sister Erica-will become the first family of sex toys.
\"Of course, people used to joke,\" Chad said . \".
\"Does your dad really make rubber penises?
But when I went to college, it suddenly turned up, which made me the coolest person around me.
In the days of the hot and dry Santa Ana wind blowing the mountains, the two of us sat in the air
Dr. Johnson\'s qualified office in North Hollywood.
Chad has a beard and is muscular, wearing Acne jeans, a Buck Mason shirt and a pair of pink sneakers.
Behind his desk, a bookshelf contains sports trophies he collects, including basketball signed by Michael Jordan, Kobe Bryant and Chamberlain.
If Brawman does not match the cliché of a businessman, John Holmes dildos, a palm friend and Legend produced by his company, may look more like him than a young venture capitalist, this is partly because entertainment products have become the mainstream of what Los Angeles magazine calls sex toy P & G.
The representation has a certain accuracy because almost 250,000 of Doc Johnson products are distributed in-square-
The \"Made in America\" logo is the core element of Doc Johnson\'s marketing strategy.
In the industrial east of the San Fernando Valley, hundreds of workers sculpture, mold, paint, package and transport 75,000 products a week.
Employees wearing white big caps and surgical caps mix six tons of raw materials a day, pour fake penises, and remove each piece from the mold using an air gun.
The brass plaque in the hall commemorates the employment milestones of several generations of primarily Hispanic employees who support their families on wages and make the best equipment like Dr. Johnson
Sell Sasha Gray masturbation, a realistic reproduction of porn star Gray\'s genitals, forming in a casting room on site.
\"We now see what we are doing as creating an experience, like entertainment,\" Braverman said . \" He added that his company\'s trademark was \"really killing it\" by the Doc Johnson range of products-rubber sheets, dog collars and a variety of fetishes \".
If historically, the sex toy industry \"doesn\'t have much brand loyalty and brand awareness\", as Braverman says, this is changing rapidly as manufacturers adapt to becoming more savvy and fast-moving
The consumer base is growing.
\"The adult novelty industry is booming,\" said Lynn Comella, associate professor of sex and gender studies at the University of Nevada, Las Vegas, and author of the newly published vibrator country.
After nearly 20 years of research into the industry, Comella observed a significant change in the size and nature of the industry after the financial crisis of 2008.
\"All of a sudden, porn sales are not what they used to be,\" she said . \"
Pirated and rampant free Internet porn sites have destroyed an industry that has long been considered evidence of a recession.
However, by 2009, at the seminar held during the annual Adult Novelty Manufacturers Expo, as Forbes noted, retailers are linked to the \"latest passion, vibrators and real-life dolls \"-Comella finds himself on a panel similar to the first-wave-
Female Consciousness
Raise the meeting.
\"What do they call women want? ‘” she says.
It seems like everyone, from the CEO to the buyers of the sex toy store, is keen to discuss how to realign a business, she said, as Ron Brawman explained, \"has gone from 100-
Male dominance-male manufacturer, male bookstore owner, male will choose the product and take it home-become an absolute female --
For consumer products.
\"Although the transition seemed sudden at the time, its origins were not entirely surprising.
In her book, Comella argues that without early feminist sex educators and entrepreneurs behind an enlightened sex toy store like San Francisco, for mainstream manufacturers like Doc Johnson, the chances of success will be smaller, and their products are now sold in 7,500 bricksand-
Mortar shops around the United States about sex
Targeted websites like PinkCherry and love honey, more and more people
Retailers in the market.
Unconsciously, \"feminist trends educate women to understand their bodies, clit, and vibrators as tools for themselves
Camella said that by changing the cultural awareness of the sex toy business and launching the migration from XXX bookstore to Wal-Mart, Amazon and Target, the sex toy business will eventually benefit.
Of course, it\'s hard to imagine, without sex --
The female boss of the early sex toy store put forward positive creeds such as Good Vibrations, Eve\'s Garden and Babeland, charlotte York\'s Bunny episode in the first season of Sex and City will be part of a cultural dialogue, not to mention toizz, Missy Elliott\'s 2012 self in ribald
Abbi Abrams is a character in the vast city, her famous bandon.
The success of an extensive city story line includes more people\'s anal penetrationthan-
The role portrayed jointly by the show is willing to become a male partner
Creator Abbi Jacobson will eventually inspire the comedy center that plays the show to launch its own plug and gadget collection, and most notably, perhaps the Pegasus eavesdropping kit.
It highlights a recent observation by Susan Colvin, a former university teacher who later became a sex toy manufacturer.
\"There are not so many pits in the younger generation --
Colvin says his California-
Headquartered in CalExotics, founded in the 1970 s, responsible for the introduction of early innovations such as vibrators of Easter egg color, all-
Women Development team
\"It used to be like this, \'Oh, I\'m a man, why do you need something like this? ’” Colvin says.
\"It\'s women who are spending now, and when a partner introduces a toy into a relationship, it\'s not terrible for her.
\"Just like anywhere else in culture, millennials are leading the mainstream to accept a handful of businesses that are still relevant to their background --
The alley begins.
\"Sometimes even people in this industry for decades have not realized how much sex toys are now accepted,\" said Erica braaverman, marketing director at Doc Johnson . \".
For example, Braverman quoted pop music
Last month, up Doc Johnson partnered with artist Whitney Bell to sponsor the gallery of think tanks in downtown Los Angeles.
As the DJs spin from a list of 1990 s songs, dildos sparkles in the black light of the VIP room.
After looking at a prototype toy vending machine, it will soon be sent to a multi-functional intersection
Country Tour, hundreds of guests who start queuing at 7: 00 take selfies in a customized background
Made for Instagram.
Some props depict the peach or eggplant emojis, or the logo that says \"My name is not a baby\" and \"now is the mother archy.
The wire mesh hanging on the ceiling is a 200 Doc Johnson penis replica, ranging from a statistical average of less than 6 inch to dildos of Brobdingnagian scale.
\"I\'m 29 years old and for me, how far has feminism gone, and now the joy and fun that women control themselves is considered cool, which is very surprising,\" Erica said . \".
In just six years, the two brothers and sisters were separated, but one of them did not know what the family business was during the growth process, and the other knew this in college, the strange disclosure is just Google search.
\"When I went to college and told people that I was in a family business, no one blinked in a negative way,\" Erica said . \".
\"More like, \'OMG, what about Christmas?
My birthday is coming soon.
What will I get?
\"©The millennial love group at the New York Times independent is the perfect place to discuss the highs and lows of modern dating and relationships.
Join the conversation here.