MysteryVibe: $13 Million Sex Toy Startup Launches First Product For Penises
by：KISSTOY
2021-05-25
Think sex toys are taboo?
The mission of British luxury brand MysteryVibe is to change this situation.
Not only is Crescendo the first device of a startup-
The world\'s first flexible, fully personalized vibrator
Now used by customers in 58 countries.
Despite the stigma of sex, it continues to raise angel funds (
MysteryVibe recently closed for $1 month.
5 million round of financing, total support funds reached $4 million).
The round was valued at $13 million.
While hardware in any industry is hard to crack, those who have a place in the sex toys sector may see a business boom: statista estimated the global toy market to be worth $21 billion in 2015, the market value of sex toys is expected to reach $29 million by 2020.
Stephanie Ayers, founder of mysterious atmosphere today (
Recently won the Veuve business women Award)
Soumyadip Rakshit told Forbes that it was another breakthrough new product launch: the brand\'s first penis amusement product.
It\'s called Tenuto, $85 in advance-Bird price tag (
Full price $129).
\"Our mission is to help people and couples better understand their bodies and treat sex in a curious way rather than a shabby way,\" said Alys . \".
\"If Crescendo is our re-engineering of the vibrator, then Tenuto is our re-engineering of the couple\'s rings --or cock ring.
\"The new Tenuto device that opens tenutomystvibe will have six embedded vibration motors designed to bring more fun to men and their sexual partners.
It doesn\'t look like anything else on the market.
It is made of soft and smooth material, bent on, comfortably bent on the bottom of the penis, plus a ring extending around the testicles.
This unusual shape not only stimulates the sensitive underside of the penis, but also stimulates the perineum (
Sexual zone between male testicles and anus).
There is a motor at the top of the penis that can please the partner during sexual intercourse (
Located in a position that allows stimulation of the clit, labia and vulva).
Like the popular Crescendo, Tenuto\'s motor can also be programmed as vibration according to personal preferences (
Mystery app
The base library of \"Vibes\" has been downloaded more than 450,000 times).
\"No two bodies are exactly the same, so we want to create ultra-personalized products,\" Alys said . \".
\"If someone really doesn\'t like the Pussy massage or the extra irritation of the penis itself, they can turn these off.
\"A Proud\" cock ring \"took two years to present Tenuto, even with the support of semourpowell (
Design team behind Durex Toys).
One of the biggest challenges is to ensure that the device is bent to suit different men --
The size of the penis and make sure that it is suitable for different stages of Awakening (
From Slack to venue).
\"The traditional cock ring is either too tight or you are forced to buy a rooster ring of multiple sizes,\" Rakshit said . \".
\"Just like the new moon, when the penis goes from relaxation to erection, we want to allow it to change the shape.
\"The team also wants to address the stigma that men often feel about sex --
Toy users, as they try to make a proud product, turn to Apple for inspiration. A few brands (
Like Lelo in Sweden)
Has expanded to a beautiful high
Men\'s terminal equipment, but none of these have a unique personalized motor for Tenuto.
Most male sex toys on Lovehoney, a leading adult retailer, are a rough representation of the genitals (
Cost from £ 49-£499).
\"Interestingly, the traditional women\'s market has embarked on the path of ergonomic and beautiful design, and there are very few luxury items in the traditional male market that men are proud to buy, alys said.
\"I know a lot of men will be happy to buy a vibrator for their girlfriend, but I don\'t know a lot of women will buy a fleshlight for their boyfriend [
Insert sex toys].
\"Everyone should enjoy sex, and the climax is important, and the goal of the mysterious atmosphere has always been to allow everyone to enjoy their bodies, regardless of their gender, gender or age.
\"I want to give people confidence, whether it\'s through orgasm or enjoying time with a partner,\" Alys said . \".
Some older men may choose Tenuto as a replacement for Viagra, while Crescendo can help Viagra, Rakshit said
Pregnant women reconnect with their bodies and partners.
\"You may use Crescendo as an attachment during the massage, and then accumulate more sex over time,\" Rakshit notes . \".
Smart marketing is at the heart of attracting these new audiences --
Especially given that sex startups are often banned from digital advertising on platforms like Google and Facebook.
\"If no one knows, it doesn\'t make sense to make an amazing product,\" Alys said . \".
The brand recently offered discounts to American readers for pensionersK.
The Times, even held a poster event at the Westfield Mall in London, highlighting
Called \"climax gap \"(
Pointing out a study shows that a woman has a climax every three men. .
\"When people realize what is getting stronger and why it exists, it gets to the hands of people who have never considered sex toys,\" Alys said . \".
What is the next step in the mysterious atmosphere?
Looking ahead, the MysteryVibe team wants to consider how to leverage the power of data.
Alys recommends that now, the company does not collect customer data, but if it is possible to collect customer data in a completely secure and transparent manner, they may collect data in the future.
\"In the tangled and paedophile communities, the idea of consent is Wang Dao: it doesn\'t just mean there is no negation, but there is an informed enthusiastic affirmation,\" she added . \".
Data from MysteryVibe devices can be used to help companies provide better services
Personalized vibe advice can help doctors learn more about areas such as childbirth or anorexia (
When someone tries to reach the climax).
Alys said sex toys may also begin to be linked to the \"internet of things in the bedroom\", in which case the mysterious atmosphere ensures that the room is lit and heated according to your favorite preferences, maybe even your favorite music.
Or is sex taboo?
It may be time to think about it again.
The mission of British luxury brand MysteryVibe is to change this situation.
Not only is Crescendo the first device of a startup-
The world\'s first flexible, fully personalized vibrator
Now used by customers in 58 countries.
Despite the stigma of sex, it continues to raise angel funds (
MysteryVibe recently closed for $1 month.
5 million round of financing, total support funds reached $4 million).
The round was valued at $13 million.
While hardware in any industry is hard to crack, those who have a place in the sex toys sector may see a business boom: statista estimated the global toy market to be worth $21 billion in 2015, the market value of sex toys is expected to reach $29 million by 2020.
Stephanie Ayers, founder of mysterious atmosphere today (
Recently won the Veuve business women Award)
Soumyadip Rakshit told Forbes that it was another breakthrough new product launch: the brand\'s first penis amusement product.
It\'s called Tenuto, $85 in advance-Bird price tag (
Full price $129).
\"Our mission is to help people and couples better understand their bodies and treat sex in a curious way rather than a shabby way,\" said Alys . \".
\"If Crescendo is our re-engineering of the vibrator, then Tenuto is our re-engineering of the couple\'s rings --or cock ring.
\"The new Tenuto device that opens tenutomystvibe will have six embedded vibration motors designed to bring more fun to men and their sexual partners.
It doesn\'t look like anything else on the market.
It is made of soft and smooth material, bent on, comfortably bent on the bottom of the penis, plus a ring extending around the testicles.
This unusual shape not only stimulates the sensitive underside of the penis, but also stimulates the perineum (
Sexual zone between male testicles and anus).
There is a motor at the top of the penis that can please the partner during sexual intercourse (
Located in a position that allows stimulation of the clit, labia and vulva).
Like the popular Crescendo, Tenuto\'s motor can also be programmed as vibration according to personal preferences (
Mystery app
The base library of \"Vibes\" has been downloaded more than 450,000 times).
\"No two bodies are exactly the same, so we want to create ultra-personalized products,\" Alys said . \".
\"If someone really doesn\'t like the Pussy massage or the extra irritation of the penis itself, they can turn these off.
\"A Proud\" cock ring \"took two years to present Tenuto, even with the support of semourpowell (
Design team behind Durex Toys).
One of the biggest challenges is to ensure that the device is bent to suit different men --
The size of the penis and make sure that it is suitable for different stages of Awakening (
From Slack to venue).
\"The traditional cock ring is either too tight or you are forced to buy a rooster ring of multiple sizes,\" Rakshit said . \".
\"Just like the new moon, when the penis goes from relaxation to erection, we want to allow it to change the shape.
\"The team also wants to address the stigma that men often feel about sex --
Toy users, as they try to make a proud product, turn to Apple for inspiration. A few brands (
Like Lelo in Sweden)
Has expanded to a beautiful high
Men\'s terminal equipment, but none of these have a unique personalized motor for Tenuto.
Most male sex toys on Lovehoney, a leading adult retailer, are a rough representation of the genitals (
Cost from £ 49-£499).
\"Interestingly, the traditional women\'s market has embarked on the path of ergonomic and beautiful design, and there are very few luxury items in the traditional male market that men are proud to buy, alys said.
\"I know a lot of men will be happy to buy a vibrator for their girlfriend, but I don\'t know a lot of women will buy a fleshlight for their boyfriend [
Insert sex toys].
\"Everyone should enjoy sex, and the climax is important, and the goal of the mysterious atmosphere has always been to allow everyone to enjoy their bodies, regardless of their gender, gender or age.
\"I want to give people confidence, whether it\'s through orgasm or enjoying time with a partner,\" Alys said . \".
Some older men may choose Tenuto as a replacement for Viagra, while Crescendo can help Viagra, Rakshit said
Pregnant women reconnect with their bodies and partners.
\"You may use Crescendo as an attachment during the massage, and then accumulate more sex over time,\" Rakshit notes . \".
Smart marketing is at the heart of attracting these new audiences --
Especially given that sex startups are often banned from digital advertising on platforms like Google and Facebook.
\"If no one knows, it doesn\'t make sense to make an amazing product,\" Alys said . \".
The brand recently offered discounts to American readers for pensionersK.
The Times, even held a poster event at the Westfield Mall in London, highlighting
Called \"climax gap \"(
Pointing out a study shows that a woman has a climax every three men. .
\"When people realize what is getting stronger and why it exists, it gets to the hands of people who have never considered sex toys,\" Alys said . \".
What is the next step in the mysterious atmosphere?
Looking ahead, the MysteryVibe team wants to consider how to leverage the power of data.
Alys recommends that now, the company does not collect customer data, but if it is possible to collect customer data in a completely secure and transparent manner, they may collect data in the future.
\"In the tangled and paedophile communities, the idea of consent is Wang Dao: it doesn\'t just mean there is no negation, but there is an informed enthusiastic affirmation,\" she added . \".
Data from MysteryVibe devices can be used to help companies provide better services
Personalized vibe advice can help doctors learn more about areas such as childbirth or anorexia (
When someone tries to reach the climax).
Alys said sex toys may also begin to be linked to the \"internet of things in the bedroom\", in which case the mysterious atmosphere ensures that the room is lit and heated according to your favorite preferences, maybe even your favorite music.
Or is sex taboo?
It may be time to think about it again.
