The bankruptcy of the German sex goods store empire Beate Uhse, named after the female German air force pilot who created the chain in 1946, gave sex retailers a lesson: starting to offer women
The Beate Uhse brand, which has applied for creditor protection, is as well known in Germany as Mercedes and BMW.
The woman who created it was a test and stunt pilot who served as an air force captain in World War II, but her legacy has crashed.
\"The sex toys and product range is primarily geared towards men and outdated sexual concepts,\" said Thomas tezraf, manager of Magic X, Switzerland\'s largest sex products chain, until 2004, the company has entered into a license agreement with Beate Uhse.