LOS ANGELES —
Back in 1976, when Chad\'s father, Ron, invested in a small company in a manufacturing startup --
The consumer bought his product behind the shabby bookstore and hurried away with something hidden in a brown paper bag. The younger Mr.
Brawman, who was not born yet, did not know how his father made a living from an early age.
Until he learned that his father and partner run a company that is not as criminal as he had long imagined, he was in his teens.
\"This is a big mystery that no one has ever talked about, what is my dad doing,\" Mr.
The 35-year-old Brawman recently said at the North Hollywood office of family business Doc Johnson shopises.
\"For a long time, I always thought he was a Mafia member. ”What Ronald A.
Brawman is making a rubber penis.
He also made rubber vaginas and handcrafts.
Shape items designed for anal insertion and a variety of other novelty items related to masturbation fun.
In the continuous development of the times, these projects are first and foremost euphemism for marriage AIDS --
It\'s like the vibrator is a husband and wife consultant.
Then the sex toy, and finally the happy product \".
It\'s still a vague niche business.
Braverman founded Doc Johnson, but the company will continue to be the world\'s largest producer, with an estimated $15 billion in the industry.
And the Warriors-
Ronald, Chad and his sister Erica, 29
In fact, this will be the first family of sex toys.
\"Of course, people used to joke,\" Chad said . \".
\"Does your dad really make rubber penises?
But when I went to college, it suddenly turned up, which made me the coolest person around me.
In the days of the hot and dry Santa Ana wind blowing the mountains, the two of us sat in the air
Dr. Johnson\'s qualified office in North Hollywood.
Well-developed beard and muscles, sir.
Braverman is wearing Acne jeans, a Buck Mason shirt and a pair of sneakers with pink normal products.
Behind his desk, a bookshelf contains sports trophies he collects, including Michael Jordan, Kobe Bryant and Chamberlain basketball. If Mr.
Brawman does not match the cliché of a businessman whose company produces palm friends and legendary John Holmes dildos who may look like a young venture capitalist, this is partly because entertainment products have become the mainstream of what Los Angeles magazine calls sex toy P & G.
\"There is a certain accuracy in terms of representation, because almost 75% of Doc Johnson products are distributed at 250,000-square-
The \"Made in America\" logo is the core element of Doc Johnson\'s marketing strategy.
In the industrial east of the San Fernando Valley, there are hundreds of workers every week to sculpture, mold, paint, pack and ship 75,000 products made by Doc Johnson.
Here, employees wearing white big caps and surgical caps mix six tons of raw materials a day, pour fake penises, and take each piece out of the mold with an air gun.
Here, brass plaques are hanging in the lobby to mark the employment milestones of generations of primarily Hispanic employees who raise their household salaries by making the best equipment like Dr. Johnson
Sell Sasha Gray masturbation, a realistic reproduction of Ms. Sasha Gray\'s genitals
Ash, a former porn star, was cast in the casting room at the scene.
\"We now see what we are doing as creating an experience like entertainment . \"
Braverman said he added that his company registered a new twist through the Doc Johnson product line --
Rubber Sheets, dog collars, and a variety of fetish items
\"It\'s really killing it.
If historically, the sex toy industry \"does not have much brand loyalty and brand awareness\"
Braverman says the situation is changing rapidly as manufacturers adapt to becoming smarter and faster
The consumer base is growing.
\"The adult novelty industry is booming,\" says Lynn Comella, associate professor of sex and gender studies at the University of Nevada, Las Vegas, and author of the newly published vibrator country.
\"After nearly 20 years of research into the industry, Professor Comella observed a significant change in the size and nature of the industry after the financial crisis of 2008.
\"All of a sudden, porn sales are not what it was,\" she said . \".
Piracy and the proliferation of free Internet porn sites have destroyed an industry that has long been considered a recession --proof.
However, by 2009, at the workshop held during the annual Adult Novelty Manufacturers Expo --
As Forbes points out, retailers are there to connect with \"the latest lubes, vibrators and real estate dolls --Ms.
Comella found himself attending a group meeting similar to the first. wave-
Female Consciousness
Raise the meeting.
\"What do they call women want? ’’’ she said.
It seems like everyone, from the CEO to the buyers of the sex toy store, is keen to discuss how to realign a business, as Ron Brawman explained, \"has dominated from 100% men --
Male manufacturer, male bookstore owner, male will choose the product and take it home
Be an absolute woman
For consumer products.
\"Although the transition seemed sudden at the time, its origins were not entirely surprising.
In her book.
Comella believes that without the support of early feminist sex educators and entrepreneurs behind an enlightened sex toy store like San Francisco, mainstream manufacturers like Doc Johnson are unlikely to succeed, their products are now selling 7,500 bricks. and-
Mortar shops around the United States about sex
Targeted websites like PinkCherry and love honey, more and more people
Retailers in the market.
Unconsciously, \"feminist trends educate women to understand their bodies, clit, and vibrators as tools for themselves
\"Empowerment \".
Comella said that the sex toy business will eventually benefit by changing the cultural awareness of the sex toy business and starting to migrate from XXX bookstore to Wal-Mart, Amazon and Target.
Of course, it\'s hard to imagine, without sex --
The female boss of the early sex toy store has put forward positive creeds such as Good Vibrations, Eve\'s Garden and Babeland, and the famous rabbit starter season month \"Sex and the City\" of Charlotte York will become a cultural dialogue, let alone \"Toyz\" Elliott\'s dirty 2003 praises himself.
Abbi Abrams is a character in the vast city, her famous bandon.
The success of a \"vast city\" plot includes more anal penetrationthan-
The role portrayed jointly by the show is willing to become a male partner
Creator Abbi Jacobson will eventually inspire the comedy center that plays the show to launch its own plug and gadget collection, and most notably, perhaps the Pegasus eavesdropping kit.
It highlights a recent observation by Susan Colvin, a former university teacher who later became a sex toy manufacturer.
\"There are not so many pits in the younger generation --
Ups is the same as us . \"
Colvin, California
Headquartered in CalExotics, founded in the 1970 s, responsible for the introduction of early innovations such as vibrators of Easter egg color, the concept first proposed by the MSColvin’s all-
Women Development team
\"It used to be like this, \'Oh, I\'m a man, why do you need something like this? ’” Ms. Colvin said.
\"It\'s women who are spending now, and when a partner introduces a toy into a relationship, it\'s not terrible for her.
\"Just like anywhere else in culture, millennials are leading the mainstream to accept a handful of businesses that are still relevant to their background --
The alley begins.
\"Sometimes even people in the industry for decades have not realized how much sex toys are now accepted,\" said Erica braaverman, marketing director at Doc Johnson . \".
For example, madam.
Brawman quotes pop music
Last month, up Doc Johnson partnered with artist Whitney Bell to sponsor the gallery of think tanks in downtown Los Angeles.
Dildos flashes in black. I. P. room as D. J.
S rotates from a list of modish 1990 s tunes.
After looking at a prototype toy vending machine, it will soon be sent to a multi-functional intersection
Country Tour, start queuing at 7 in the evening for hundreds of guestsm.
Take a selfie in a custom background
Made for Instagram.
Some props depict the peach or eggplant emojis, or the logo that says \"My name is not a baby\" and \"now is the mother archy.
\"There are 200 Doc Johnson penis replicas hanging on the ceiling, ranging in size from a statistical average below 6 inch to dildos at Brobdingnagian scale.
\"I\'m 29 years old and how far has feminism gone, which is very surprising to me, and now the joy and fun that women control themselves is considered cool,\" Ms. Braverman said.
In just six years, the two brothers and sisters were separated, but one of them did not know what the family business was during the growth process, and the other knew this in college, the strange disclosure is just Google search.
\"When I go to college and tell people that I work in a family business, no one blinks in a negative way,\" Ms. Li said. Braverman said.
\"More like, \'OMG, what about Christmas?
My birthday is coming soon.
What will I get?